12 Steps to Building Unbeatable B2B Brands
Marketing has become ridiculously complicated, but yours doesn't have to be.
So you can radically simplify your B2B marketing and build an unbeatable brand.
How to bring focus to your brand story, develop a distinct strategy and pounce on your purpose.
How to work with your internal team and outside partners to develop your brand voice, archetype and visual identity.
How to create marketing that engages employees, cultivates customer champions and sells by adding value.
How to make sure you measure what matters, deploy the right automation tools and test to triumph.
Enjoy the stories of highly successful CMOs who found "renegade" ways to cut through.
Characteristics of Renegade Marketers
Steps to Building Unbeatable B2B Brands
Pages of Marketing Insights
CMOs Interviewed
Drew Neisser’s new book unlocks invaluable best practices for B2B marketers. If you want to learn the secret wisdom of nearly five hundred top CMOs, pick up this groundbreaking handbook.
author of Stand Out, and a top 50 business thinker in the world (Thinkers50)
In Renegade Marketing, Neisser demystifies B2B marketing, making it easy for even novices to understand what it takes to launch and grow a successful brand.
Tech Advisor, Thinkers50 #1 Coach and Author, The Launch Book
Informative and inspiring, Renegade Marketing is both a guide and a challenge to B2B marketers: be courageous, be purposeful and be storytellers or be ignored!
Bestselling author of “The Power of Nice” and “Grit to Great”
As Drew puts it in this wonderfully engaging book, renegade marketers don’t just think differently, they successfully inspire others to act differently.
Bestselling author of "The Challenge Sale" & Distinguished VP, Gartner
Drew Neisser, "The Renegade Marketer", distinguishes himself as a valued leader in the tough world of B-2-B marketing. He's a "renegade" because he consistently dares to be bold, original, and honest. His book is a treasure chest of insightful and actionable strategies and techniques. Reading it is an investment in business success.
Author of "Social Media Law for Business", adjunct instructor of Digital Marketing at Rutgers University School of Business, "Man of Action" Time Mag.
This book provides an in-depth look at B2B marketing with helpful take-aways in every chapter. I found the chapter on Marketing Technology particularly insightful as it provided guidance for marketing practitioners on a very complex and confusing subject. What is the appropriate amount of technology? What works and what doesn’t? Where to find it, and how to measure its results?
Professor, Director of Markets & Management Studies, Duke U.
Drew has written a provocative book that all at once challenges and inspires B2B marketers to reinvent their roles and impact. Written in an artful, easy-to-read, narrative style, Drew’s book is a perfect reflection of who he is—challenging the status quo in a way that works. A must read for B2B marketers everywhere.
Frank M. Sands Sr. Associate Professor of Business Administration, Darden School of Business and author of Positioning for Advantage
What’s the best way to learn marketing? Talk to other marketers. And that’s what Drew Neisser does so well. His book isn’t just one guy’s thoughts about marketing, it’s a collection of practical insights and advice from some of the top marketers out there. Every chapter is chock full of actionable marketing ideas that you can implement in your business today.
CEO, ParkMobile
I hired Renegade years ago because I believed in Drew's instinctive marketing smarts. He delivered career-changing ideas and his new book does, too. Our thinking about B2B branding will never be the same!
Senior Marketing Strategist, Adjunct Professor, Northeastern U.
If the point of marketing is to stand out from the competition, why do so many marketers slavishly follow the herd? Drew Neisser’s “Renegade Marketing” not only reminds you why it’s vital to your business that you break from the pack, it shows you how – with pages of real world strategies, insights and tactics drawn from Drew’s interviews with hundreds of CMOs. CMOs who, by daring to be different, have beaten their competition, driven sales, increased customer loyalty, and improved employee retention. So now you can too.
Executive Creative Director, LevLane, and Editor-in-Chief, the-agency-review.com
Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the only membership organization exclusively for B2B CMOs. Uniquely wired as both strategist and writer, Drew has helped dozens of CMOs build unbeatable brands and told the stories of over four hundred marketing CATS via his top-rated podcast, Renegade Thinkers Unite, and his column for Ad Age. Neisser’s first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing, published in 2015, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP.
Ranked among the top B2B influencers, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins’s podcast, among many others. Besides Ad Age, he’s contributed articles to FastCompany, Forbes, MediaPost, and CMO.com. A frequent keynote speaker and moderator at industry conferences, Drew is deeply passionate about the role that marketers and marketing can play to make the world a bit better, if not save the planet.
Drew and the Renegade team have won just about every award imaginable for creativity and marketing effectiveness. Among Drew’s credits, naming the Toughbook for Panasonic which he and Renegade helped grow to over a ½ billion in sales, naming and launching Case Makes, an “amazing” division of Case Paper, another award-winning Renegade client, and conceiving the HSBC BankCab, one of the most lauded and enduring guerrilla marketing programs of this century.
In the last few years, Drew has also helped reposition and/or rebrand Case Paper, Cofense, Naylor, Riskified, Workforce Software, and Utak while advising the CMOs of Appian, Conversica, SirionLabs, Versant Health, and White Ops now Human Security.
Diapered at Wells Rich Greene, trained at JWT, and retrained at Chiat/Day, Drew founded the agency that became Renegade in 1993, as well as CMO Huddles in 2020. He earned a BA in history from Duke University, lives in Manhattan with his wife Linda, and is the proud parent of two delightful young adults and a French bulldog named Louie. He currently sits on the boards of the Urban Green Council and the Duke Alumni Association. An avid Ben Franklin fan, Drew’s favorite aphorism remains, “Well done is better than well said.”
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