B2B companies face a critical challenge: they need senior marketing leadership to drive growth, but many aren’t ready for the substantial investment of a full-time CMO. Enter the fractional CMO—a strategic solution that provides seasoned marketing executives who share their expertise across multiple organizations, offering their strategic wisdom exactly when needed, whether that’s two days a week or ten hours a month.
These professionals become true extensions of your leadership team, bringing both the strategic vision and tactical expertise needed to navigate the balance between brand building and demand generation while maximizing marketing budgets for growing companies. We’ve carefully curated a list of standout fractional CMOs who consistently deliver results for B2B organizations.
Alan Gonsenhauser
Founder and CEO of Demand Revenue, LLC
Website: https://www.demandrevenue.com/
Superpower: Strategic marketing growth
Bio: Alan is an Interim CMO who’s worked in Marketing, Sales, Finance, and Operations. At Forrester and SiriusDecisions I mentored 130 CMOs, using hundreds of models and frameworks to drive marketing operational efficiency and growth. Since 2021 he’s been an Interim CMO or a CMO advisor at 10 PE portcos of Clearlake Capital, TA Associates, KKR, Morningside, Insight, Blackstone, CVC, and Thoma Bravo.
Alexandria McCarthy
President and Founder of Amplify Your Voice Studio
Website: https://amplifyyourvoice.studio/home
Superpower: Strategy
Bio: As a CMO with a Ph.D. in Emotional Intelligence, Ali amplifies brands through a mix of marketing acumen and insights into human emotions. Believing marketing is about relationships and revenue, Ali helps firms transform ineffective strategies into purpose-driven growth. With extensive experience in the financial services sector, Ali founded Amplify Your Voice to align marketing with client needs and team goals. Ali is known for leading impactful marketing transformations and driving revenue growth. Ali also excels in administering emotional intelligence assessments and leading workshops to enhance team performance and client engagement.
Grant Johnson
6x Public and PE-backed CMO, Founder of CMO Mentor
Website: https://cmomentor.com/
Superpower: Marketing performance optimizer
Bio: Grant is a 5X CMO with a proven track record of more than doubling revenues and scaling businesses, building high-performance teams and transforming global companies, from early stage to multi-billion dollar enterprises, including: Emburse, Billtrust, Cylance, Kofax, PEGA, FileNet and Symantec. He’s been a key member of executive teams, driving growth, acquisition and integration, and fostering liquidity events valued at more than $10 billion. He has expertise in SaaS, Fintech, Payments, GenAI, AP, RPA, BPM, CRM, CX, Workflow Automation, Industry Verticals, SMB, Mid-market, Government and Enterprise markets.
Katrina Klier
Chief Executive Officer of Sage Strategy Group
Website: https://www.sagestrategygroup.com/
Superpower: Profitable growth at scale
Bio: Katrina is a Global B2B Chief Marketing Officer and corporate board director. She has extensive experience leading digital transformation, brand optimization initiatives, and new product launches at five Fortune 500 companies, including two of the world’s most recognized technology players and a top-10 global professional services firm. During her time in leadership roles at Accenture, Microsoft, PROS, and HP, she leveraged client data/analytics, including customer segmentation, hyper-targeted personalization, and other quantitative and qualitative data to transform the sales and marketing strategy, monitor end-to-end customer journeys, and deliver an exceptional digital customer experience.
Marshall Poindexter
Chief Marketing Officer of yorCMO
Website: http://yorcmo.com
Superpower: Leading and developing high-performing marketing teams
Bio: Marshall helps Biotechnology, Medical Technology, and Healthcare Technology B2B software and device companies go-to-market in radically innovative ways that bring about significant reputation and revenue improvements ranging from $15M to $15B+ annually. He has architected, established, expanded, and grown organizations’s Marketing strategies and created high-performing Marketing Teams to empower products that simplify processes and improve human health globally.