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Content for B2B Marketing Leaders

AI adoption strategy for B2B marketing teams: Four components that drive real behavior change
Your Team Is Doing 'Random Acts of AI.' Here's How to Fix It.
BLOG

May 28, 2026
85% of organizations offer AI training. Almost none of them are doing it well. Phyusion's Samantha Stark on what's actually blocking AI adoption, with a four-part strategy that changes it. Quick summary: An AI adoption strategy isn't a tool rollout. It's a change management campaign. The organizations winning at AI have four things in common: Everything else is random acts...

Drake Lenhan
The ICP Blueprint
PODCAST

May 22, 2026
GUEST:
Drake Lenhan,
Sr. Director, Global Market Intelligence & Portfolio Strategy, Sitecore
If your ICP (Ideal Customer Profile) is still built on broad categories, instinct, and a little wishful thinking, it may be more aspirational than operational.  An ICP like that leaves too much room for interpretation. Marketing, sales, and ops start working from different...

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