Differentiate or Die: Winning in a Sea of Sameness
PODCAST
April 24, 2026
GUEST:
Scott Morris - Gary Sevounts Lesley Davis,
CMOs, Sprout Social - Netris If your brand sounds like everyone else’s, you’re not competing. You’re interchangeable. Claims like “customer-centric,” “trusted partner,” and “AI-powered” don’t do much when buyers hear them everywhere. True differentiation is bold, precise, and hard to confuse with the rest of the category. ...