COMMUNITY

CMO Huddles inspires over 500 B2B CMOs who come together regularly to share, care and dare each other to greatness.

COACHING

CMO Huddles founder Drew Neisser coaches a handful of CMOs who are confronting a new set of challenges or need a boost.

CONTENT

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Content for B2B Marketing Leaders

AEO content strategy for B2B: writing for humans, Google, and AI search
AEO Content Strategy: How to Write for the Trifecta of Humans, Google, and AI
BLOG

June 23, 2026
Quick summary: An effective B2B AEO content strategy requires writing for three audiences: Humans, Google, and AI. Start with three content clusters and go deep. Structure every page with a 60-word direct answer block, H2s, bullets, and FAQs written in buyer language. Refresh old content; half of what LLMs serve is less than 13 weeks old. And extend your presence...

Hugh Marshall
The CMO Job Search Is a Two-Way Street
PODCAST

June 19, 2026
GUEST:
Hugh Marshall,
Partner, Heidrick & Struggles
Some CMO opportunities look promising right up until you stop asking, “Can I land this?” and start asking, “Can I actually win at this company?”  In a market that is warmer than it was a year ago but still unforgiving, Hugh Marshall of Heidrick...

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