AI Experience Optimization: Is Your B2B Marketing Ready for What's Next?
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May 19, 2026
For 20 years, B2B marketers built systems to bring buyers to them. Jeff Pedowitz, President and CEO of The Pedowitz Group, on why that model is changing and what replaces it. Quick summary: AI experience optimization, or AXO, is the next frontier for B2B marketers. Buyers are using ChatGPT, Claude, and Perplexity to research and shortlist vendors before visiting any...