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Cover image for blog post with Ellie Victor discussing B2B positioning strategy and category ownership at a CMO Huddles Strategy Lab.
What Is B2B Positioning? A Framework for Owning Your Hill
BLOG

May 14, 2026
Most companies have a tagline. Few have a position. Ellie Victor, CEO of ZOOM Marketing, on the discipline that separates category leaders from everyone else. Quick Summary Here is a fast diagnostic you can run tomorrow. Hand index cards to your leadership team. Ask each person to write down two things: What category the company is in, and what they...

Geoff Woods
The True AI-Driven Leader
PODCAST

May 15, 2026
GUEST:
Geoff Woods,
Author, The AI-Driven Leader
The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface.   Geoff Woods is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multiplier...

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