COMMUNITY

CMO Huddles inspires over 500 B2B CMOs who come together regularly to share, care and dare each other to greatness.

COACHING

CMO Huddles founder Drew Neisser coaches a handful of CMOs who are confronting a new set of challenges or need a boost.

CONTENT

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Content for B2B Marketing Leaders

LLM traffic conversion rate for B2B marketing funnels
LLM Traffic Converts at 4.4x. So Why Is Your Funnel Missing It?
BLOG

July 2, 2026
The buyers arriving from AI search are the most qualified your pipeline has ever seen. Jeff Pedowitz, President and CEO of The Pedowitz Group, on why your funnel was never built for them and what to do instead. A new buyer type is emerging in B2B, and your marketing funnel has no idea what to do with them: They arrive...

Christine Moorman
What 2026’s CMO Survey Reveals About Marketing Under Pressure
PODCAST

GUEST:
Christine Moorman,
T. Austin Finch, Sr. Professor, Duke Fuqua School of Business

When every marketing decision has to pay off this quarter, growth starts losing its owner.  That’s the uncomfortable read from the latest CMO Survey. Under pressure, CMOs are making perfectly rational moves. Safer bets, tighter proof, more focus on the customers already in hand. The danger...

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