Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Beyond Happiness: 4 Ways to Uncover Purpose & Fulfillment
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June 13, 2024
In our metric-driven business world, it’s easy to get caught up chasing short-term wins while losing sight of deeper purpose and long-term, sustainable growth. But CMOs should prioritize finding their purpose to drive sustainable growth and impact—that’s where going “beyond happiness” comes into play. Author Jenn Lim joined a CMO Huddles Career Huddle to discuss insights from her book “Beyond...

The Time to Win: 6 Ways to Exceed Customer Expectations
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May 8, 2024
Speed and responsiveness have become crucial competitive advantages in today’s fast-paced business world. Jay Baer, a renowned author, customer experience expert, and purveyor of fine tequila, joined a CMO Huddles Career Huddle to share insights from his latest book, “The Time to Win,” which explores the power of speed in driving customer satisfaction and revenue growth. During the insightful conversation,...

Demographic Shifts: Adapting B2B Marketing Strategies for New Generations
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April 19, 2024
Millennials and Gen-Zers now outnumber Gen-Xers and Baby Boomers in management roles, heralding a significant shift in the B2B buying landscape. As key decision-makers, their distinct preferences and buying behaviors differ markedly from their predecessors, and marketing must adapt accordingly.  To help you adapt to this demographic shift, here are 5 key insights from Forrester’s VP and Research Director, Matt...

The Key to CMO Candor: Care Personally and Challenge Directly
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March 25, 2024
Author Kim Scott joined the CMO Huddles Book Club to share insights for CMOs from Radical Candor, her book on how to be a kick-a** boss without losing your humanity. Radical Candor, the philosophy Scott details in her book, boils down to caring personally while challenging directly. It’s about building relationships based on trust and mutual understanding, not just delivering...

The Ultimate Customer Onboarder – Nasdaq
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March 4, 2024
I recently witnessed the stock BitFuFu going public on Nasdaq. It was quite a show offering multiple lessons for B2B marketers. A show that Nasdaq reproduces about 500 times a year. And boy are they good at it. From the invitation to the parting pictures in Times Square, every moment is carefully orchestrated for maximum impact. And of course, all...

CMO Huddles Preferred Partners: Best-in-Class B2B Marketing Agencies
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January 25, 2024
As a B2B CMO, finding the right marketing agency partners can feel like an overwhelming task. With so many options to choose from, how do you know which firms truly understand the B2B space and will deliver results for your business? Enter CMO Huddles. This vibrant, ever-helpful community of 300+ B2B marketing leaders is here to make the agency partner...

8 Time Management Tactics for the Busy CMO
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December 15, 2023
99.6% of B2B CMOs face one common challenge: TIME. As in, too much time in meetings and no time for strategic thinking (or a personal life). Knowing how to get the most out of your hours and minutes, while managing the fine line between big-picture planning and the nitty-gritty daily grind, can truly make or break how well you rock...

Navigating the B2B Marketing Landscape in 2023: Insights from Top Influencers
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November 29, 2023
2023 was a tumultuous year for B2B marketers, with significant financial obstacles leading to budget cuts more severe for B2B companies compared to B2C firms. This economic climate prompted a cautious approach among business buying committees, leading them to be hesitant about engaging with new vendors.  In response, B2B marketers displayed resilience by creatively adapting to limited resources, focusing on...

7 Ways To Redefine Your B2B Manufacturing Marketing Strategy In 2023
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November 7, 2023
Written By Daniel Martin, chief editor at Altitude Marketing. Gone are the days of manufacturing industries employing offline tactics such as word-of-mouth, referrals, trade shows, and sales calls. To stay relevant, it’s absolutely essential that manufacturers craft marketing strategies that cater to their audience. Millennials, the new bosses, are the key decision-makers now. Those born between 1997-2012 find it easier...