Sales enablement was this month’s chosen topic across three Leader Huddles, and for good reason. For years it’s been a thorn in marketing’s side: an endless stream of one-off requests, decks nobody trusts, battle cards nobody opens. But thanks to AI, it’s starting to look like the gift that keeps on giving. CMOs are quietly rebuilding the entire nervous system that connects marketing content to ...

Hey there, org-design adventurers,

June’s Leader Huddles tackled one of the trickiest questions facing CMOs right now: What happens to the marketing org when AI can write, research, summarize, personalize, analyze, automate, and occasionally hallucinate with great confidence?

The answer, at least from our Huddlers, is not “fire everyone and replace them with bots.” Thank goodness, because bots are terrible at sharing their true ...

On May 19th, I watched something Knicks fans may be talking about for years. Down 22 points in the 4th quarter against the Cavaliers, with less than eight minutes left, the Knicks looked cooked. Then Jalen Brunson and company flipped the game, forced overtime, and won 115-104. By the final buzzer, my son and I were celebrating by text, and suddenly, a series that felt like it was slipping away ...

Baseball managers don’t fall in love with a single pitcher. They build a bullpen. Because what worked in the third inning might not work in the seventh. Hitters adjust. Conditions change. And the fastest way to lose a game is to leave the wrong arm on the mound too long.

Demand gen feels a lot like that right now. What drove pipeline three months ago might ...

There’s a reason the old saying exists: The early bird gets the worm. When a new opportunity emerges, the ones who move first tend to benefit the most.

The discovery landscape for B2B buyers is shifting again. Prospects are increasingly starting their research inside ChatGPT, Claude, Perplexity, and Gemini. While LLM-driven traffic is still relatively small for many brands, the early data is striking. CMOs ...

Hey there, intrepid AI explorers!

February’s Huddles were absolutely electric with AI success stories and a few cautionary tales that’ll save you time, money, and (possibly) your sanity. 

While the marketing world obsesses over whether AI will replace us all, our community has been quietly building, testing, and actually deploying AI solutions that are changing how B2B marketing gets done.

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In the chill of January, CMOs find themselves squinting through the frost, trying to read the forecast for the year ahead. There’s pressure to move fast, spend smart, and prove marketing’s worth before budget season thaws. But when it comes to metrics, there’s little agreement on what matters most… or how to communicate it to the board. It’s no wonder many CMOs feel like they’...

’Tis the season for ugly sweaters, peppermint mochas, and yes, marketing budgets. While your CFO may not be handing out stocking stuffers, there’s still a gift you can give your organization: a bold, business-aligned budget that delivers measurable impact. In 2026, “do more with less” won’t just be a resolution. It will be the expectation.

This year, don’t just survive budget season. Make it meaningful. ...

What do penguins do when the wind howls, the ice cracks, and the predators circle?

They huddle.

Not because it’s cute (though it is). But for survival. Social thermoregulation, as the scientists say. And as we’ve discovered at CMO Huddles, when CMOs come together to share, care, and dare… magic happens.

At the 2025 Super Huddle in Palo Alto, 100 B2B marketing ...