As we transition from the chill of winter to the promise of spring, many of us find ourselves facing a landscape where our pipelines, once flowing freely, have frozen. The journey to thawing these pipelines and ushering deals into the warmth of closure is taking longer than ever. The path a prospect takes is far from a straight line—it meanders, loops back, and often requires more hands to ...

While much of the buzz surrounding GenAI in 2023 related to content creation, particularly words and pictures, 2024 is likely to reveal a completely different story. In reality, there are hundreds if not thousands of use cases that savvy marketers are already exploring with remarkable success and little organizational risk of trademark infringement or data breaches.

To get a sense of some of these emerging opportunities, we spoke with ...

Like seasoned captains at the helm, CMOs face an unending quest to chart new courses, cut through the dense fog of market saturation, and grow revenue. Add to that the current economic maelstrom—making this journey even more daunting. So how do we navigate the vast ocean called B2B marketing?

In this Huddle Up, we unfurl the sails with 10 innovative navigational strategies (“dares”) I shared in <...

The ever-evolving landscape of B2B marketing metrics presents both challenges and opportunities. A recent CMO Huddles taskforce, featuring B2B CMOs Heidi Bullock (Tealium), Peter Finter (KX), Jamie Gilpin (Sprout Social), Grant Johnson (Billtrust), Kathie Johnson (xTalkDesk), and Bryan Law (ZoomInfo) delved deep into the current challenges of metrics.

They identified tendencies to overvalue certain metrics, the non-linear nature of enterprise buying journeys, data overload, and ...

As I made my way from NYC to Boston to California (and back) this month, I couldn’t help but think about the different ABM journeys that CMO Huddlers shared in a month’s worth of Peer Huddles.

No two journeys look the same. Some CMOs drove different makes and models, others used different GPS systems to plan their routes. In this edition of Huddle Up, we ...

Behind every tennis champion like Carlos Alcaraz, the young sensation who upset the seven-time Wimbledon champ Novak Djokovic, is an exceptional support team. In the realm of B2B marketing, we too depend on our teams to navigate unexpected challenges, such as recent workforce reductions. As one of Huddler honestly shared, “We had our RIF late last year and some survivors were demotivated and left as soon as they ...

The creative and time-saving potential of ChatGPT is vast, and the implications for B2B marketing teams? Nothing short of revolutionary.

We invited Nicole Leffer, a seasoned marketing professional who has successfully deployed ChatGPT to enhance her writing and streamline her workflow, to a CMO Huddles Bonus Huddle. She shared a bevy of practical tips for how CMOs and their teams can train ChatGPT to create high-quality ...