As I get ready for an upcoming trip to Africa, I’m reminded that just like planning a memorable vacation, customer retention requires thoughtful preparation, regular check-ins, and the flexbility to navigate bumps along the way.

This month in Peer Huddles, our CMO community explored how to keep customers engaged and loyal over the long term. Whether you’re mapping out a new customer journey or refining ...

When Jon Miller joins a Bonus Huddle, you know it’s going to be exciting. After founding Marketo and Engagio, then 3 years at Demandbase, he’s moving on to something new: A new MarTech company to challenge the status quo.

Here are his 6 top insights from the discussion:

“The minute the prospect pushes back, our SDRs revert to price,” lamented a 3x CMO. “This is a big problem for us right now, so I’m spending a lot of time with our CRO to fix it,” the CMO added. When I asked why this was so problematic, a chorus of Huddlers chimed in: “We must have consistent messaging throughout the customer journey otherwise we’ll lose most ...

Feeling the pressure to justify every marketing dollar? You’re not alone. It’s getting hot in the proverbial marketing kitchen, and the expectation for CMOs to deliver more with less is more intense than ever.
A significant part of the challenge is the gap in understanding how marketing works among directors and executive teams. PE-backed and non-PE CMOs alike are finding themselves spending unprecedented amounts of time ...

It’s a good thing marketers are typically optimists. Because right now, the headwinds in B2B are brutal. Many CMOs have experienced budget cuts across people, programs, and tech. At the same time, digital channels have become less effective. Email open rates are down. Google ad costs are rising. SEO is less reliable as Google tweaks its algorithm and integrates LLM answers, pushing your hard-earned links below the ...

The transformation felt sudden, almost shocking. After months of barren fields, Central Park is now ablaze with daffodils and lenten roses. While our dog Louie feigned indifference given the scarcity of squirrels, my wife and I reveled. Spring is just about here, ready to perk up our purviews and provide a fertile metaphor for this month’s newsletter.

Just as Spring puts a pep in our step, ...

As we transition from the chill of winter to the promise of spring, many of us find ourselves facing a landscape where our pipelines, once flowing freely, have frozen. The journey to thawing these pipelines and ushering deals into the warmth of closure is taking longer than ever. The path a prospect takes is far from a straight line—it meanders, loops back, and often requires more hands to ...

While much of the buzz surrounding GenAI in 2023 related to content creation, particularly words and pictures, 2024 is likely to reveal a completely different story. In reality, there are hundreds if not thousands of use cases that savvy marketers are already exploring with remarkable success and little organizational risk of trademark infringement or data breaches.

To get a sense of some of these emerging opportunities, we spoke with ...