Metrics Makeover: From Defense to Offense
NEWSLETTER
October 2023
The ever-evolving landscape of B2B marketing metrics presents both challenges and opportunities. A recent CMO Huddles taskforce, featuring B2B CMOs Heidi Bullock (Tealium), Peter Finter (KX), Jamie Gilpin (Sprout Social), Grant Johnson (Billtrust), Kathie Johnson (xTalkDesk), and Bryan Law (ZoomInfo) delved deep into the current challenges of metrics.
They identified tendencies to overvalue certain metrics, the non-linear nature of enterprise buying journeys, data overload, and ...