Like seasoned captains at the helm, CMOs face an unending quest to chart new courses, cut through the dense fog of market saturation, and grow revenue. Add to that the current economic maelstrom—making this journey even more daunting. So how do we navigate the vast ocean called B2B marketing?

In this Huddle Up, we unfurl the sails with 10 innovative navigational strategies (“dares”) I shared in <...

The ever-evolving landscape of B2B marketing metrics presents both challenges and opportunities. A recent CMO Huddles taskforce, featuring B2B CMOs Heidi Bullock (Tealium), Peter Finter (KX), Jamie Gilpin (Sprout Social), Grant Johnson (Billtrust), Kathie Johnson (xTalkDesk), and Bryan Law (ZoomInfo) delved deep into the current challenges of metrics.

They identified tendencies to overvalue certain metrics, the non-linear nature of enterprise buying journeys, data overload, and ...

As I made my way from NYC to Boston to California (and back) this month, I couldn’t help but think about the different ABM journeys that CMO Huddlers shared in a month’s worth of Peer Huddles.

No two journeys look the same. Some CMOs drove different makes and models, others used different GPS systems to plan their routes. In this edition of Huddle Up, we ...

During the recent Women’s World Cup Soccer, every move, strategy, and goal on the field resonated deeply with over 1 billion fans worldwide, especially the ultimately victorious Spaniards. Drawing a parallel to B2B marketing, each decision—from brand spend to demand generation—is an enlightening metaphor with the game plans and tactics in soccer.

The goal for marketers? Connect brand spending to revenue generation, much like ...

Behind every tennis champion like Carlos Alcaraz, the young sensation who upset the seven-time Wimbledon champ Novak Djokovic, is an exceptional support team. In the realm of B2B marketing, we too depend on our teams to navigate unexpected challenges, such as recent workforce reductions. As one of Huddler honestly shared, “We had our RIF late last year and some survivors were demotivated and left as soon as they ...

The creative and time-saving potential of ChatGPT is vast, and the implications for B2B marketing teams? Nothing short of revolutionary.

We invited Nicole Leffer, a seasoned marketing professional who has successfully deployed ChatGPT to enhance her writing and streamline her workflow, to a CMO Huddles Bonus Huddle. She shared a bevy of practical tips for how CMOs and their teams can train ChatGPT to create high-quality ...

One of the most consistent laments from CMOs in transition is “I wish I spent more time developing my personal brand while I was in my last job.” I know this because we host a Transition Team Huddle as part of CMO Huddles and I see the consequences every month. This sentiment is so prevalent that we dedicated four Regular Huddles with employed CMOs to discussing what CMOs could ...

The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. But the threat of a recession and related budget trimming has revived interest in this potentially high-return, low-cost tactic. As such, we covered the topic in a month’s worth of Huddles and the takeaways were inspired. Here are six of them.