Pitch Perfect: Navigating Brand Spend in the Field of Revenue
NEWSLETTER
August 2023
During the recent Women’s World Cup Soccer, every move, strategy, and goal on the field resonated deeply with over 1 billion fans worldwide, especially the ultimately victorious Spaniards. Drawing a parallel to B2B marketing, each decision—from brand spend to demand generation—is an enlightening metaphor with the game plans and tactics in soccer.
The goal for marketers? Connect brand spending to revenue generation, much like ...