Having interviewed over 500 Chief Marketing Officers, author Drew Neisser has distilled his findings into two must-read books, the most recent being Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands which is available on Amazon in audio, paperback and eBook.
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Renegade Marketing
12 Steps to Building Unbeatable B2B Brands
Drew Neisser’s latest book features a torture-tested methodology to radically simplify (and improve the performance of) your B2B marketing and includes dozens of real-world stories that will both inspire and enlighten. Inc.com recently placed Renegade Marketing as #2 on a list of 8 books that will sharpen your strategic thinking. In August 2023, the American Marketing Association Foundation selected Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands as a finalist for the 2023 Leonard L. Berry Marketing Book Award!
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The CMO’S Periodic Table
Learn both the art and science of modern marketing from 64 thought leaders. All orders come with a free download of An Elemental Companion to The CMO’s Periodic Table.