1. Facebook Releases Cross-Device Reporting for Ads
Facebook launches a new cross-device reporting feature that allows advertisers to see where a consumer saw an ad, the device they used and then the device they used to buy the product. Read more…
2. Pinterest Adds Vevo Music Videos to its Site
Pinterest partnered with Vevo,allowing users to search for, share and watch Vevo videos on Pinterest itself. Read more…
3. Twitter Launches Data Visualization Tool For Commonly Tweeted Topics in the UK
Twitter has launched a data visualization tool in the UK that shows exactly where, when and how often people interact when talking about certain topics. Read more…
4. Facebook Closes Acquisition Deal With Video Ad Tech Startup, LiveRail
Facebook’s acquisition deal with LiveRail is now closed. The video ad tech start-up could help Facebook better target the video ads it runs in the News Feed, and Facebook can help LiveRail with its own targeting of video ads across the web and mobile apps. Read more…
5. Twitter Adds New Features For Verified Users
Twitter added two new features for verified users. Verified users can now receive notifications when another verified user follows them, as well as the option to filter their followers so only verified users are visible on iOS. Read more…
6. Flipboard Is Introducing Video Ads in September With Chanel as an Initial Advertiser
Social reading service Flipboard will introduce video advertisements in September, and fashion brand Chanel is confirmed as an initial advertiser. Read more…