1) A look back on Social Media in 2014
Photo Courtesy of Media Bistro
You may be surprised which 2014 marketing predictions came true, and which ones didn’t. Find out here.
Facebook and YouTube released their ‘2014 Year in Review’ videos this week where they highlighted some of the most-discussed topics and viral videos of the year.
2) Facebook introduces Call-to-Action Buttons
Photo Courtesy of All Facebook
The seven calls to action that will be available include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. Read more…
3) Twitter releases tailored audiences for their mobile apps
Photo Courtesy of Media Bistro
The purpose of the product is to help users “drive the highest possible ROI in app install and app engagement campaigns” as stated by Kelton Lynn, Group Product Maneger at Twitter. Read more…
4) LinkedIn slowly rolling out a new design for users
Photo Courtesy of Social Times
The redesigned homepage features an updated dashboard, a “Keep in Touch” box as well as an area designated for the site’s publishing platform, LinkedIn Pulse. Read more…
5) Facebook gets Trendier
Photo Courtesy of Media Post
Facebook adds a live feed and other features to the Trending section on their page. Read more…
6) Instagram surpasses Twitter in number of users
Photo Credit Social Times
This week Instagram hit a milestone and reached 300 million followers vs. Twitter’s 284 million. Read more…