1. Facebook Experimented With Emotional Posts On Timeline with 700,000 Users
Facebook conducted a psychological experiment manipulating people’s news feeds and found that people who saw fewer positive posts on their feed wrote more negative posts, and people who saw fewer negative posts became more positive themselves. Read more…
2. Twitter Rolls Out Mobile App Install Ads
Twitter is releasing mobile app install ads worldwide, which allow users to directly install advertised apps onto their smartphone. Brands can also target their ads based on Twitter data that includes interest, tailored audiences and gender. Read more…
3. New Platform Allows Users to Create Ads for Their Favorite Brands
Tongal gives people the opportunity to create ad campaigns for their favorite brands by allowing users to pitch a tweet-length idea and paying them if their pitch gets selected. Read more…
4. Brazil- Chile World Cup Game Is the Most Tweeted Sporting Event Ever
The Brazil vs. Chile match was the most tweeted real-time event ever with 16.4 million tweets sent during the match. Read more…
5. Misconfigured Mobile Sites Are Losing Traffic
A recent report by BrightEdge found that one in four mobile sites are losing traffic due to configuration errors, and 62 percent of organic searches show different results depending on whether the search was performed on a desktop or smartphone. Read more…
6. “Buy Now” buttons start appearing in Tweets – Welcome to T-Commerce
“Buy Now” buttons may be coming soon to Twitter. Products shared from the shopping app Fancy include a “Buy Now” button in the tweet. Read more…
7. Facebook’s Special Ad In India Harnesses the “Missed Call” Behavior
To appeal to advertisers who want to target customers in emerging markets, Facebook is testing an ad built around the “missed call” behavior in India. Now, when a person in India sees an ad on Facebook, they can place a “missed call” by clicking the ad on a mobile device and receive access to content such as music and celebrity messages when their call is returned. Read more…