1. Users Score Meerkat, Periscope Highly For Social Events
Photo Courtesy of TechCrunch
Only 21% of adults say that they’re interested in Meerkat or Periscope. Find out why these people want to use it here.
2. Pinterest Announces Buyable Pins for iPhone and iPad
Photo Courtesy of SocialTimes
This week, Pinterest announced their introduction of buyable pins on their mobile app. With the partnership of many large retailers, like Macy’s, Nordstrom, Neiman Marcus and Shopify, pinners will be able to purchase directly from a pin. Find further details here.
3. Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting
Photo Courtesy of SocialTimes
On a similar note, Instagram introduced call-to-action buttons on their posts, where users can shop, sign up for a service or install apps directly from their feed. These buttons allow for better ad targeting. Learn more in this article from SocialTimes.
4. A Look Into Facebook’s News Feed Test and Its Impact on Brands
Photo Courtesy of AdWeek
Facebook is currently testing a new feature that would give users the option to select people or pages that would appear on the top of their newsfeeds. This option could affect brand strategy on Facebook, forcing brands to create content that makes users wish to see it daily. Media brands might also have the upper hand if this new feature is added. Find out more.
5. The Evolution of Social Media
Photo Courtesy of SocialTimes
Social Times released an infographic of the history of social media. In 1979 people posts news to newsgroups, and now 36 years later social media is a huge part of our daily routine. Check out the full infographic.
6. Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks?
Photo Courtesy of AdWeek
Sprout social released data regarding the audience of various social media platforms including Snapchat, Facebook, Linkedin, and Instagram. See all of the data here.