1. ‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting | SocialTimes
Photo courtesy of Adweek.com
U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. Read More…
2. Bolthouse Farms Challenge Aims To Drive 1M Fruit, Vegetable Images Posted Per Day
Photo courtesy of MediaPost.com
Bolthouse Farms — producer of fresh carrots, juices and other products, and one of the backers of the FNV marketing push — has now also launched its own new “Fruit & Veggie Takeover” social media initiative. Read More…
3. How Can Facebook Advertisers Find the Right Photo-Video Mix?
Photo courtesy of Facebook IQ
Over an eight-day period in November 2014, Facebook helped an advertiser run a test that compared three sequencing strategies held over two four-day phases across both desktop and mobile News Feed in the U.S. Each group was targeted with a single ad, either video or photo (link ad). Read More…
4. Twitter Videos Now Embeddable on Websites
Barry Zito throwing BP to @blawrie13 in Mesa. #GreenCollar pic.twitter.com/nj82STU3YU
— Oakland Athletics (@Athletics) February 26, 2015
Courtesty of Oakland Athletics Twitter Twitter has been making major improvements to its video capabilities, aside from its Vine app. Now, Twitter announced that you can embed a video from Twitter to a website. Read More… 5. INFOGRAPHIC: Which Selfies Draw the Most Likes?
Everybody ready to #ListenWithKelly?!?! 8 PM ET hit play on your copy of #PieceByPiece and tweet along! – Team KC — Kelly Clarkson (@kelly_clarkson) March 4, 2015
Kelly Clarkson helped fans decipher her new studio album during a Twitter listening party on Tuesday, generating thounsands of engagements. Read more…