1. Former Twitter Employee Creates “Choose Your Own Adventure Games” On Vine
A former Twitter employee has made the popular Choose Your Own Adventure Games come alive on Vine. Called “The AdVINEture,” users can star in their own adventure by jumping from video to video. Read More…
2. Domino’s No-Hitter Promotion Not a Hit with Fans
Domino’s Pizza launched a Twitter marketing campaign branded as #DomiNoNo that offered free pan pizzas after the first two no-hitters of the season. Unfortunately, Domino’s website could not handle the additional traffic and many people never received their pizzas. Read more…
3. Billboard Uses Twitter to Track Popular Songs
To track music in real-time, Billboard turns to Twitter to incorporate new-music consumption and sharing technologies in its charts. Read more…
4. Facts and Myths of Social Sharing
Did you know that social media users are more likely to click on food content on Thursdays or that Twitter offers more referral traffic per share compared to Facebook? To learn more interesting facts and figures that can help plan your social marketing strategy, Read more…
5. Next In Social Networking? Simplicity
With “social activism” on the rise, should brands and platforms look to enable content that is both meaningful and simple for users? Read more…
6. WhatsApp Shows Signs as a Potential Platform for Publishers
Several sites such as Shazam and Buzzfeed have shown share growth and activity by implementing a WhatsApp sharing button. Read More…