As digital channels continue to shape the way we connect, engage, and promote, there’s an undeniable craving for human connection that transcends the virtual realm. This is where marketing events shine, offering a unique and invaluable opportunity to bridge the gap between virtual interactions and real-world relationships.

In this listicle, you’ll find a carefully curated selection of upcoming B2B marketing events that we’re most looking forward to, including a selection of cutting-edge events focused on AI. From workshops designed to fine-tune our strategies to keynotes pulsing with collective brilliance, prepare to earmark these dates ASAP. 

1. CMO Super Huddle (November 7-8, 2024)
2. Marketing AI Conference (MAICON) (Sep 10-12, 2024)
3. Dreamforce (September 17-18, 2024)
4. INBOUND ‘24 (Fall 2024)
5. Generative AI World Conference (Oct 7-8, 2024)
6. Forrester B2B Summit North America (Date TBD)
7. Brxnd.ai Conference (Date TBD) 
8. Pavilion CMO Summit (Date TBD)

CMO Super Huddle

When: November 8th, 2024 (Reception November 7th)
Where: Palo Alto, CA
Cost: Standard Rate — $695 (Early Bird $595)
CMO Huddles Discount: Standard Rate — $495 (Early Bird $395)
Register: CMO Super Huddle

Daring Greatness in 2025!

This exclusive gathering of 101 B2B marketing leaders will focus on rewriting the playbook for 2025. Every moment is designed to inspire B2B marketing leaders to challenge convention and seek new paths to success in 2025. As with all Huddles, we will share, care, and dare each other to greatness.

• Share: The CMO speakers will share the big bets that worked (and didn’t). Not opinions. 
• Care: No one can appreciate B2B challenges like another CMO. The caring will be palpable.
• Dare: Other presenters will bring a critical eye to the role and dare CMOs to achieve more in 2025.

The CMO Super Huddle will have an incredible lineup of speakers from a wide range of industries, interests, and fields, including:

• Matt Abrahams, Lecturer at Stanford Business School & Author of “Think Faster, Talk Smarter”
• Liza Adams, AI Consultant at Growth Path
• Shirley Macbeth, CMO of Forrester
• Ajay Manglani, COO of TIE Silicon Valley
• See the rest of the incredible lineup here

Marketing AI Conference (MAICON)

When: September 10th & 12th, 2024
Where: Cleveland, OH
Cost: See ticket prices here (prices range between $899-$1899)
Register: MAICON 2023

MAICON is built on the idea that every piece of software marketers use today—ad buying, analytics, automation, content strategy, conversation, email, search, social—can be made smarter by AI. This smarter technology can help marketers. And marketers can learn and grow from each other at MAICON.

You are in the position to be the leader and change agent your organization needs who will pilot and scale AI to reduce costs by intelligently automating repetitive, data-driven tasks. You’ll help drive revenue by improving your ability to make predictions that continually improve, rather than marketers having to figure everything out on their own. 

AI doesn’t have to be confusing or overwhelming. If you understand what it is and how it works, then you can quickly identify the best use cases to apply it. MAICON is bringing in experts and forward-thinking practitioners to help explore the next frontier in digital marketing transformation, ignite curiosity, and explore the depth of AI.

Dreamforce 2024

When: September 17-18, 2024
Where: San Francisco, CA
Cost: $1,999-$2,499
Register: Dreamforce 2024

A world of discovery awaits at the most valuable event in business.

Dreamforce 2024, the largest AI event in the world, where innovation, connection, and inspiration converge. This isn’t just a conference—it’s an immersive experience that will transform how you think about business, technology, and the future.

From September 17-19 in San Francisco, more than 70 of the brightest minds in AI, industry innovators, and thought leaders will come together to share their insights and showcase groundbreaking technology. Whether you’re looking to expand your knowledge, network with the most forward-thinking professionals, or contribute to meaningful causes, Dreamforce offers something for everyone.

With incredible keynotes, hands-on learning sessions, and live demos, you’ll discover the tools and strategies to solve your toughest business challenges. Plus, you’ll be part of an amazing community that’s dedicated to making a positive impact—both in their industries and the world.

And don’t miss Dreamfest, where past headliners like the Foo Fighters and Metallica have taken the stage, turning Dreamforce into the ultimate celebration.

If you can’t make it in person, catch all the action online via our free Salesforce+ streaming service. No matter where you are, Dreamforce will leave you buzzing with new ideas and ready to drive your organization’s growth. 

Join thousands of Trailblazers from around the world for three days of innovation, hands-on experiences, and never-before-seen technology. You don’t want to miss this.

INBOUND ’24

When: Fall 2024
Where: Boston, MA
Cost: See ticket prices here (prices range between $765-$1699)
Register: Inbound 2024

HubSpot is bringing back its annual INBOUND Conference, the premier conference that brings together business, marketing, and sales leaders to network, learn, and grow. 

This year, HubSpot is excited to bring an all-star lineup of industry-spanning icons, marketing and sales leaders, wellness experts, and acclaimed authors to the conference’s biggest stage. In addition, it will host its first-ever startup pitch competition that will take place onsite on September 7th.

The 2023 INBOUND lineup includes a wide range of inspiring speakers that span industries, interests, and fields, including:

• Reese Witherspoon: Actor, Producer, Founder – Hello Sunshine
• Andrew Huberman: Neurobiology Professor & Host – Huberman Lab Podcast
• Derek Jeter: Entrepreneur, Philanthropist and National Baseball HOF Inductee – Turn 2 Foundation

In addition to the new slate of speakers and in an effort to further HubSpot’s support of the startup ecosystem, HubSpot for Startups is teaming up with HubSpot Ventures to host INBOUND’s first-ever “Million Dollar Pitch” competition. The panel of experts will then select one top presenter to be considered for a one million dollar investment from HubSpot Ventures. Learn more about the competition here.

Generative AI World Conference

When: October 7-8, 2024
Where: Boston, MA
Cost: TBD
Register: Generative AI World Conference

The Generative AI World Conference is a boot camp for C-Suite, board members, business owners and investors sharing real enterprise GenAI use cases. Gain valuable insights into the world of Generative AI (GenAI) implementation by learning directly from experts who have successfully implemented GenAI solutions and share their experiences on:

• Project and technology selection 
• ROI assessment
• Team organization
• Data strategies
• & so much more

Engage with a diverse community of 200 influential thought leaders, CEOs, executives, and innovators who are shaping AI advancements across various sectors. 

The Generative Al World Conference aims to help answer your burning questions about GenAI. Some questions include:

• What is Generative Al (GenAI)? Is it real for business?
• How urgent is GenAl for me and my firm (or my investments) to understand now?
• What are the risks and costs of GenAl?
• Where do I begin using GenAl most effectively?
• 6 Should we build or buy for our GenA!/LLM projects?
• How should I organize to grow and scale my GenAl
• capabilities?
• How do I keep my talent and knowledge flow current for competitive advantage using GenAl?

Forrester B2B Summit North America

When: May 5th – 8th, 2024
Where: Austin, TX
Cost: See ticket prices here (prices range between $2,795-$4,095)
Register: Forrester B2B Summit

The B2B Summit North America is where thousands of B2B leaders are headed — to discover how to accelerate profits and growth by amplifying the value you bring to customers.

Core to this year’s Summit is new Forrester guidance on driving sustained growth by creating a customer-obsessed growth engine. B2B sales, marketing, and product leaders who center their strategies and processes around the customer will be miles ahead of those who don’t.

In three days, across 100 sessions led by 90 Forrester analysts, you’ll find out what it takes to truly align with your customers to sustain growth, boost retention, and elevate your role within the organization.

Forrester’s B2B Summit is the go-to event that professionals trust to deliver the information and insight they need to make bolder, smarter decisions. Bringing clarity and purpose, B2B Summit 2024 is the forum you need to meet the demands of the new landscape.

Here are a few ways you’ll benefit from Summit insights:

• Identify and drive growth opportunities: Discover marketing frameworks to help you craft your growth strategies from both existing and new customers and receive analyst guidance around the micro- and macroeconomic segments to prioritize.
• Accelerate innovation: Bring teams together to innovate on buyer value with marketing, sales, and product alignment.
• Transform revenue generation: Learn the six steps to aligning marketing, product, and sales on revenue goals and customer obsession.
• Preserve brand value: Learn how to retain brand values when external threats and disruption come your way.
• Reduce both customer and employee churn: Get the latest insights on how to keep your employees engaged and satisfied and understand the critical linkage with customer retention.

Check out Drew’s Takeaways from the 2023 Forrester B2B Summit

Brxnd.ai Conference

When: TBD
Where: TBD
Cost: TBD
Register: Brxnd.ai Conference

After BrXnd’s successful launch in NYC, they’re taking the BrXnd Conference to California. BrXnd SF will be a day to explore the role of AI in marketing. Learn about the strategic/creative potential of AI for brands—with a special focus on the amazing things that are possible today.

BrXnd.ai is an organization that exists at the intersection between brands and AI. Their mission is to help the world of marketing and AI connect and collaborate. This event will feature world-class marketers and game-changing technologists discussing what’s possible today.

The day will include presentations from CMOs from leading brands talking about the effects of AI on their business, demos of the world’s best marketing AI, and conversations about the legal, ethical, and practical challenges the industry faces as it adopts this exciting new technology.

Attendees will return to work the next day with real ideas on how to immediately bring AI into their marketing, brand, strategy, and data work.

Pavilion CMO Summit

When:  Date TBD
Where: TBD
Cost: TBD
Register: Pavilion CMO Summit

Marketing matters more than ever.

In 2023, we watched marketing budgets get slashed. But those who came out ahead were the ones who invested in marketing.

Join the leading marketing minds at the Pavilion CMO Summit to strategize how you can drive revenue through your marketing efforts and gain the knowledge and skills needed to achieve your professional objectives.

What to expect:

• Expert-led panels, workshops, and fireside chats, covering topics like using benchmarking data to build your budget, calculating ROI on marketing efforts, aligning sales and marketing, and much more
• Authentic opportunities to connect and network with CMOs and VPs of Marketing and Demand Gen from around the world.
• An executive-only event open to VP+ and C-Suite revenue leaders, including both members and non-members of Pavilion.

Pavilion (formerly Revenue Collective) events focus on leadership, growth, and career development in the sales and marketing fields.