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Content for B2B Marketing Leaders

Demographic Shifts: Adapting B2B Marketing Strategies for New Generations
BLOG

April 19, 2024
Millennials and Gen-Zers now outnumber Gen-Xers and Baby Boomers in management roles, heralding a significant shift in the B2B buying landscape. As key decision-makers, their distinct preferences and buying behaviors differ markedly from their predecessors, and marketing must adapt accordingly.  To help you adapt to this demographic shift, here are 5 key insights from Forrester’s VP and Research Director, Matt…

Jenn Lim
Beyond Happiness: The Heart of Authentic Leadership
PODCAST

April 19, 2024
GUEST:
Jenn Lim,
Author, Beyond Happiness
We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock…

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