GenAI Marketing MacGyvers

If you think AI is about flashy tools or abstract futures, think again.  

In this solo Huddles Quick Take, CMO Huddles founder Drew Neisser shares a pragmatic look at how B2B marketing leaders are actually using GenAI to drive results today—and what still gets in the way. 

From nurturing “vibe coders” to prompt libraries to CFO briefings, Drew maps out four essential areas where GenAI is already reshaping the work of modern CMOs. Plus, he offers a sharp reminder: If you're not leading the charge, someone else will.

What You’ll Learn: 

• 4 practical ways B2B CMOs are using GenAI now 

• The role of “marketing MacGyvers” in early adoption 

• Why GenAI rollouts fail without training and clear use cases 

• A smarter way to evaluate AI tools—without bloating your stack 

Renegade Marketers Unite, Episode 480 on YouTube

Resources Mentioned 

• CMO Huddles 

• Super Huddle 

Highlights 

• [0:47] How CMOs are using GenAI right now 
• [1:43] Why do AI shortcuts matter? 
• [3:50] Custom GPT use cases 
• [5:39] Common GPT mistakes  
• [7:53] The rise of the “vibe coder” 
• [8:51] Enabling the GenAI MacGyver 
• [10:44] Common GenAI traps  
• [12:02] Where to start 
• [13:38] Drew’s future of GenAI predictions

Highlighted Quotes  

“I strongly encourage CMOs to create executive GPTs to simulate what your CEO, CFO, and CRO might ask you about marketing.” — Drew Neisser 

Full Transcript: Drew Neisser in conversation with Drew Neisser