Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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The CMO Tightrope
The Political Tightrope: A CMO’s Guide to Navigating DEI and ESG in Polarized Times
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February 28, 2025
Let’s face it, fellow marketing leaders—we’re living in interesting times. And by “interesting,” I mean the kind where phrases like DEI and ESG have morphed from corporate aspirations into political grenades that can explode in your brand’s face without warning. In my conversations with CMOs across industries, I’m hearing the same concerns: “How do we stand by our values without...

10 Ways to Amplify Your Inbound Marketing: A Blueprint for Driving B2B Growth
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February 10, 2025
By Elyse Flynn Meyer, Prism Global Marketing SolutionsCMO Huddles Partner Inbound marketing has proven to be a powerhouse for B2B organizations. Companies can build trust, generate leads, and ultimately drive growth by attracting potential customers through valuable content and creating genuine connections. However, achieving meaningful results requires a strategic approach and a commitment to evolving practices. Here’s a detailed blueprint...

25 Ways for CMOs Cut Thru in 2025
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February 2, 2025
Mining hundreds of conversations with CMOs for insights and deploying my ever-reliable crystal ball, I compiled this list of accelerants for B2B marketing leaders. Let me know your favorites and what I missed. Leadership & Strategy Technology & Innovation Customer-Centric Growth Operational Excellence Emerging Trends What’s on your list?...

Why B2B Marketing Broke in 2024 – And How to Fix It
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January 29, 2025
In a revealing conversation on the Lee2B Marketing podcast, Drew Neisser sat down with host Lee Moskowitz to discuss the state of B2B marketing, the changing role of CMOs, and why marketing needs a fundamental reset in 2025. The wide-ranging discussion offered fresh perspectives on everything from community building to the core challenges facing modern B2B marketers. Learning from Penguins:...

The Power Of Media Analytics: How To Measure And Maximize PR Campaign ROI
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January 22, 2025
When pitching a product or service, evaluating the role of media is crucial to the success of the campaign. Public relations campaigns are often launched to expand reach, increase awareness or drive engagement with a brand. Since media is where consumers and businesses engage the most, media analysis becomes an essential tool to measure the success of the campaign. Here’s...

5 Top Fractional B2B CMOs
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January 21, 2025
B2B companies face a critical challenge: they need senior marketing leadership to drive growth, but many aren’t ready for the substantial investment of a full-time CMO. Enter the fractional CMO—a strategic solution that provides seasoned marketing executives who share their expertise across multiple organizations, offering their strategic wisdom exactly when needed, whether that’s two days a week or ten hours...

How CMOs Can Elevate Their Role
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January 13, 2025
“In theory, there is no difference between theory and practice. In practice, there is.“ This statement, attributed to Yogi Berra—one of the 20th century’s greatest thinkers—feels especially relevant when discussing the Chief Marketing Officer (CMO) role today. In theory, the head of marketing reports directly to the CEO and drives corporate strategy. In practice, this is not always the case....

Marketing in the Digital Age: Lessons from a Maverick Strategist
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December 19, 2024
It’s been two decades since the first edition of The New Rules of Marketing and PR was published. And according to David Meerman Scott, the fundamentals of marketing have remained the same. The heart of modern marketing is about creating interesting content and truly understanding the people you’re trying to reach. But the tools and strategies have evolved dramatically. To...

Demand generation’s death spiral: New CMO Huddles survey exposes troubling trends in B2B marketing
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December 18, 2024
NEW YORK — Dec. 12, 2024 — New research from CMO Huddles, the only community of marketing leaders dedicated to inspiring B2B greatness, has revealed a troubling trend in B2B marketing: The over-reliance on demand generation (demand gen) is creating a “death spiral” that threatens the long-term success of marketers and their businesses. The survey, which polled several hundred B2B...