It’s been two decades since the first edition of The New Rules of Marketing and PR was published. And according to David Meerman Scott, the fundamentals of marketing have remained the same. The heart of modern marketing is about creating interesting content and truly understanding the people you’re trying to reach. But the tools and strategies have evolved dramatically. To...

NEW YORK — Dec. 12, 2024 — New research from CMO Huddles, the only community of marketing leaders dedicated to inspiring B2B greatness, has revealed a troubling trend in B2B marketing: The over-reliance on demand generation (demand gen) is creating a “death spiral” that threatens the long-term success of marketers and their businesses. The survey, which polled several hundred B2B...

How did 2024 go for B2B marketers? With extended buying cycles, tightened budgets, and heightened sales expectations, it had its share of challenges.  Despite these obstacles, top marketing executives demonstrated remarkable adaptability and innovation, finding creative ways to deliver results with constrained resources. We’re proud to present these exceptional leaders in our latest eBook, “The 101 Top B2B Marketing Influencers...

In today’s attention-starved business environment, the ability to communicate clearly and concisely can make or break a CMO’s success. Roy Schwartz, co-founder of Axios and Axios HQ and co-author of Smart Brevity, joined a CMO Huddles Career Huddle to share powerful insights into transforming corporate communication. His techniques, once used to revolutionize digital news delivery at Axios, are now helping...

In today’s high-stakes business environment, the ability to negotiate effectively can make or break a CMO’s success. Chris Voss, renowned former FBI hostage negotiator and author of Never Split the Difference, joined a CMO Huddles Career Huddle to share powerful insights into the art of negotiation and conflict resolution. His techniques, once used to defuse life-or-death situations, are now helping...

In today’s high-pressure B2B landscape, CMOs face relentless demands to drive growth with limited resources. Liz Wiseman’s “Impact Players,” offers a blueprint for cultivating game-changing talent within your organization. During a CMO Huddles Career Huddle, Wiseman shared actionable insights on how marketing leaders can amplify their own impact while nurturing high-caliber talent. Here are five key strategies to transform your...

In today’s fast-paced business world, CMOs face a whirlwind of high-stakes, spontaneous communication situations—from impromptu board meetings to unexpected client calls. Yet many lack formal training in handling these high-stakes moments.  Enter Matt Abrahams, Stanford lecturer and author of “Think Faster, Talk Smarter,” who joined a CMO Huddles Career Huddle to share actionable strategies for mastering off-the-cuff communication.  Abrahams argues...

The United States’ macroeconomic indicators appear robust. Since the beginning of 2024, the S&P 500, America’s main stock market index, has increased by 446 points, or 9.34%. The Federal Reserve has pushed back its initial cut in policy rates due to continued growth resilience and firmer inflation data. However, buried within this robust economic data is a different reality: an...

In our metric-driven business world, it’s easy to get caught up chasing short-term wins while losing sight of deeper purpose and long-term, sustainable growth. But CMOs should prioritize finding their purpose to drive sustainable growth and impact—that’s where going “beyond happiness” comes into play. Author Jenn Lim joined a CMO Huddles Career Huddle to discuss insights from her book “Beyond...