Held at Rosen Shingle Creek in Orlando, Florida, the ANA Masters of Marketing Conference is a gathering of the nation's chief marketing officers and leaders from the marketing industry. The conference offers opportunities to learn and engage with people who have built brands, leveraged an expanding array of media and emerging technologies, and improved the quality of marketing organizations across...
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We recently heard about Wendy's newest campaign that advertises the return of the BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries. Titled "Crack the Masters," the campaign by VML, a full service digital marketing and advertising agency, features a series of online videos that link to one another and transform the consumer’s experience of the advertisement into a game that...
It’s hard to believe that texting is no longer the quickest way to communicate. Have “lol,” “omg” and “ttyl” gone out of style? Brevity and clarity are two underlying principles that allow social media to thrive. As users’ attention spans diminish, it becomes increasingly important to relay information in the most clear and concise manner, thus giving rise to the...