Category: Advertising

Choose Your Own Adventure––BBQ Style––with New Wendy’s Video Ads


By Renegade01

We recently heard about Wendy’s newest campaign that advertises the return of the BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries. Titled “Crack the Masters,” the campaign by VML, a full service digital marketing and advertising agency, features a series of online videos that link to one another and transform the consumer’s experience of the advertisement into a game that…

The changing face of digital communication – are emojis the future of online advertising?


By Renegade01

It’s hard to believe that texting is no longer the quickest way to communicate. Have “lol,” “omg” and “ttyl” gone out of style? Brevity and clarity are two underlying principles that allow social media to thrive. As users’ attention spans diminish, it becomes increasingly important to relay information in the most clear and concise manner, thus giving rise to the…