When pitching a product or service, evaluating the role of media is crucial to the success of the campaign. Public relations campaigns are often launched to expand reach, increase awareness or drive engagement with a brand. Since media is where consumers and businesses engage the most, media analysis becomes an essential tool to measure the success of the campaign. Here’s...

B2B companies face a critical challenge: they need senior marketing leadership to drive growth, but many aren’t ready for the substantial investment of a full-time CMO. Enter the fractional CMO—a strategic solution that provides seasoned marketing executives who share their expertise across multiple organizations, offering their strategic wisdom exactly when needed, whether that’s two days a week or ten hours...

“In theory, there is no difference between theory and practice. In practice, there is.“ This statement, attributed to Yogi Berra—one of the 20th century’s greatest thinkers—feels especially relevant when discussing the Chief Marketing Officer (CMO) role today. In theory, the head of marketing reports directly to the CEO and drives corporate strategy. In practice, this is not always the case....

It’s been two decades since the first edition of The New Rules of Marketing and PR was published. And according to David Meerman Scott, the fundamentals of marketing have remained the same. The heart of modern marketing is about creating interesting content and truly understanding the people you’re trying to reach. But the tools and strategies have evolved dramatically. To...

NEW YORK — Dec. 12, 2024 — New research from CMO Huddles, the only community of marketing leaders dedicated to inspiring B2B greatness, has revealed a troubling trend in B2B marketing: The over-reliance on demand generation (demand gen) is creating a “death spiral” that threatens the long-term success of marketers and their businesses. The survey, which polled several hundred B2B...

How did 2024 go for B2B marketers? With extended buying cycles, tightened budgets, and heightened sales expectations, it had its share of challenges.  Despite these obstacles, top marketing executives demonstrated remarkable adaptability and innovation, finding creative ways to deliver results with constrained resources. We’re proud to present these exceptional leaders in our latest eBook, “The 101 Top B2B Marketing Influencers...

In today’s attention-starved business environment, the ability to communicate clearly and concisely can make or break a CMO’s success. Roy Schwartz, co-founder of Axios and Axios HQ and co-author of Smart Brevity, joined a CMO Huddles Career Huddle to share powerful insights into transforming corporate communication. His techniques, once used to revolutionize digital news delivery at Axios, are now helping...

In today’s high-stakes business environment, the ability to negotiate effectively can make or break a CMO’s success. Chris Voss, renowned former FBI hostage negotiator and author of Never Split the Difference, joined a CMO Huddles Career Huddle to share powerful insights into the art of negotiation and conflict resolution. His techniques, once used to defuse life-or-death situations, are now helping...

In today’s high-pressure B2B landscape, CMOs face relentless demands to drive growth with limited resources. Liz Wiseman’s “Impact Players,” offers a blueprint for cultivating game-changing talent within your organization. During a CMO Huddles Career Huddle, Wiseman shared actionable insights on how marketing leaders can amplify their own impact while nurturing high-caliber talent. Here are five key strategies to transform your...