Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Ecommerce Optimization Strategies For B2B Businesses
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May 13, 2025
B2B buyers no longer tolerate clunky, outdated online experiences. They expect the same speed, convenience and personalization found in B2C ecommerce – but with the added complexity of bulk ordering, negotiated pricing and procurement system integration. Companies that fail to refine their ecommerce platforms risk losing customers to competitors that offer a more seamless, efficient purchasing journey.  To drive conversions...

B2B Content Marketing That Converts: How to Create Value-Driven Journeys for Decision-Makers
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May 8, 2025
By Elyse Flynn Meyer, Prism Global Marketing Solutions Content isn’t just king, it’s the currency of brand trust. But creating content alone isn't enough. To truly convert, your content marketing strategy must guide decision-makers through a value-driven journey, meeting them where they are and empowering them at each step. For marketing executives under pressure to deliver a return on investment...

Why Acquisition-Obsessed Companies Are Quietly Losing the Growth Race
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May 6, 2025
By: Alan Gonsenhauser, CMO Coach and Founder & CEO, Demand Revenue, LLC Among companies in today's saturated, acquisition-obsessed market, there's an underlying truth few can see or want to admit: When it comes to financial results, quarterly earnings, even valuation spikes—they're all rear-view mirror indicators. The companies that will dominate their markets in the next decade aren't the ones that...

Rapid Marketing Performance Assessment and Improvement Strategies
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May 1, 2025
By: Grant Johnson, 6x Public and PE-backed CMO & Chief Marketing Officer of Chief Outsiders With tariffs and trade tensions increasing the odds of a near-term recession, it's more important than ever to increase marketing performance and the ROI of every marketing dollar spent. I created the Marketing Performance Index and Assessment in 2024 to help CMO’s and their organizations...

10 Things B2B CMOs Need to Know About Today’s Tech Buyers
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April 18, 2025
In the age of AI, distrust, and disappearing attention spans, B2B tech buying has gotten a whole lot weirder. Fortunately, TrustRadius dropped a data-rich report that offers clarity amid the chaos. Here are 10 things every B2B CMO needs to know right now—served cold, like a penguin’s martini. 1. AI Doubters Are Now the Minority “In 2024, 68% of buyers...

9 Benchmarks B2B CMOs Need to Know in 2025
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April 3, 2025
Much like those first blooming flowers pushing through the soil, fresh marketing budget data has arrived to brighten our planning horizons. That's why we're so excited to share insights from the comprehensive "2025 B2B Marketing Benchmarks" report recently released by Benchmarkit. This research—conducted by Ray Rike, Jon Miller, Carilu Dietrich, and Bill Macaitis—analyzed data from 323 B2B technology companies, offering...

4 Interview Questions Every CMO Must Master
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March 20, 2025
Forget rehearsing canned answers to predictable questions. In a recent CMO Huddles session for our members in transition, Drew Neisser interviewed negotiation strategist Jacob Warwick about transforming executive interviews from interrogations into strategic conversations. Warwick revealed how marketing leaders can take control of the process, build champions across the organization, and negotiate from a position of strength—all while remaining authentic...

How Customer Experience Can Combat Customer Churn In B2B Markets
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March 7, 2025
In today’s competitive B2B environment, customer retention is just as critical as acquisition. While marketing and sales teams focus on bringing in new clients, keeping existing ones engaged requires a different approach. Many businesses underestimate the role customer experience (CX) plays in reducing churn, yet research consistently shows that companies delivering exceptional CX see higher retention rates and increased revenue....