Whether you call it Cobbler’s Children Syndrome or just basic neglect, talk to a cross-section of CMOs and you’ll discover a startling anomaly—though they dedicate their careers to building brands, very few have made time to take care of their own personal brands. This oversight leaves many a senior executive poorly positioned – especially when they become suddenly unemployed around…
Gerry Regan, Co-Founder & Executive Producer of The Wild Geese, was kind enough to not only join a panel on social media for Duke Alums earlier this summer but also to recap some of his observations in the Q+A below. As you will soon discover Gerry brings a world of experience to his latest venture, a relatively new peer to…
Every once in a while one’s past and present collide in fun and unexpected ways. Such was the case when several Duke alums gathered for a conversation on social media in front of a crowd of about 150 fellow Dukies. With the ambitious title, “Like it Or Not: The Pervasive Influence of Social Media,” representatives from Facebook, Twitter, Google+, The Wild…
Marketing never gets boring to me because each company, brand and sub-brand has its own unique challenges. This is certainly the case for Snehal Desai, Global Business Director of Dow Water & Process Solutions, a division of Dow Chemical. Snehal and I had a long conversation about the subtleties of marketing a sub-brand with multiple product lines aimed at multiple verticals…
As CMO of the Grammys (officially titled National Academy of Recording Arts and Sciences), it would seem that Evan Greene doesn’t have to go out on a limb to create engaging content. Most fans are already engaged, eagerly awaiting the next photo or tweet about their favorite music artist. But he and his team maintain that the biggest contributor to…
Before taking the job as SVP, Head of Integrated Marketing at Wells Fargo, Michael Lacorazza was cautioned that it might take a while to get things done at this huge bank. Much to his delight, he was able to push through a number of new initiatives in his first year that had a profound impact on the business. Though he…
Every once in a while I meet someone whose job sounds like a lot more fun than mine. After interviewing Chris Brull, Head of Marketing at Kawasaki Motors, I definitely had pangs of jealously. I mean who wouldn’t want to ride bikes, ATVs and Jet Skis all in the name of customer and product research? And then there’s the fact that…
Faced with big-budget competitors boasting award winning advertising, John DeVincent, CMO of eMoney Advisors, needed to find a fresh way to stand out. For DeVincent, this meant focusing his attention on eMoney Advisors’ rare, personal approach in a business that is increasingly self-served. DeVincent’s marketing tactics revolve around excellent customer service and include openness to changes in marketing trends. At the end of…
A few months back, Mary Kay’s CMO Sheryl Adkins-Green won The 2013 CMO Award for Officers given by The CMO Club. This award, according to Pete Krainik, founder of The CMO Club,”was based on a marketing executive’s demonstrated leadership in leading the brand beyond the marketing department and leading the growth agenda for the company.” When you read the interview…
Many consumers see mobile advertising as nothing more than an annoyance – irritating interruptions that appear as they scroll through their Huffington Post app or disturb their game of Sudoku. Webster Lewin knows we can change that. As the former Director of Mobility at Starcom MediaVest Group, Lewin believes mobile ads are not only useful, but can and should become…