Snapchat 101: A Brief History

When Facebook offers to purchase your startup for $3 billion, you take it, right? Not if your startup is calledSnapchat. Its recent rejection of the colossal sum has many scratching their heads. Is the mobile photo sharing app really worth billions of dollars, or more? Let’s take a closer look. Beginnings: In April 2011, Stanford students Evan Spiegel and Bobby…

How Do You Hire? Top CMOs Talk Talent

Ask almost anyone in a corporate leadership role, and they’ll tell you that the success or failure of a company depends less on corporate structure and a great logo than it does on that hard-to-define, oh-so-important secret sauce: the human element. A great leader cannot be successful without surrounding him or herself with a great team of people who embody…

Apple Update Recap

Amid great anticipation, Apple executives introduced two new iPhone models and a new mobile operating system on Tuesday. Below is a recap of what we can expect from Apple’s new offerings. The new iOS 7 includes an updated control center, notification center and multitasking view, as well as new ringtones and system alert sounds. Also new is AirDrop, which allows…

A Recap of the Chipotle Twitter Hack: Pros and Cons

Chipotle recently admitted to tweeting a handful of confusing and nonsensical messages on purpose. At the time, it appeared that Chipotle’s account had been hacked, but the tweets were actually clues in an ongoing promotion called Adventurrito, a 20-day-long scavenger hunt featuring 20 puzzles to celebrate Chipotle’s 20th anniversary. Is faking your own Twitter hack really the way to #CutThru?…