Recently, at Renegade, we’ve (unsurprisingly) been noticing an increased demand for our social selling training services, so we wanted to offer a bit of guidance on the subject as it can be crucial for B2B sales teams nowadays. What is social selling? Social selling is the practice of sales teams using social media to start conversations with prospects, cultivate real…
Email. The stuff that floods your inbox every day, the stuff that you can never seem to delete fast enough before more comes in. Rather than offering just another opinion piece, we wanted to share a few takeaways from Litmus’ comprehensive 2020 State of the Email Report. The study findings are gated and, ironically, require your email address to get…
Right now, we’re all a little unsure about what’s on the horizon. Preparing ourselves to be more flexible with remote work and relatively disjointed teams is absolutely, positively crucial. To help her team work smarter, not harder, CMO Anna Griffin of Smartsheet has tackled the issue of WFH productivity and employee wellness head-on. In her Renegade Thinkers Unite interview, she…
Because this has been a challenging year for many, we wanted to share a recent win for generosity that we explored in a recent Renegade Thinkers Unite interview with Pluralsight CMO Heather Zynczak. Pluralsight, an educational platform designed to help folks in the tech world improve their skills through online courses, recently took a big risk in the name of…
First of all, apologies for the Video Killed the Radio Star pun, we couldn’t resist. Renegade recently received a report examining, among other things, the effectiveness of video content in marketing efforts. Granted, this has been a trend for a while, but there’s never been a stat-based case for adding video to your toolbelt quite like the current one. Here…
When workers moved home and systems migrated to the cloud as a result of the COVID pandemic, two challenges emerged: how to keep data safe, and how to redeploy event-focused salespeople. For Holly Rollo, the chief marketing officer at RSA Security, these problems were silver lining opportunities to bring their services to the next level. The first issue, data safety,…
Recently, Forrester released a considerable report that covers 2020 predictions in everything from artificial intelligence in business, to personalization in B2C marketing, to cybersecurity, and much, much more. Though extremely substantive, we homed in on the B2B marketing elements (fitting, given that we’re a strategic boutique for B2B marketers). One section in particular struck us as especially interesting. The title,…
It’s tough to find solid evidence for an exact number but, when it comes the notion that customer retention is cheaper than acquisition, many experts lean on the ratio of 6:1. While it’s tough to solidly corroborate that number, it is generally agreed on by veteran marketers that it is significantly cheaper to retain a customer than to go out…
Tech is pervasive in the modern era—virtually every industry vertical has a strong showing of start-up companies touting some form of SaaS to make lives easier. Marketing is no different. Platforms for content management, talent, management, market research, and who knows how many other things, have been popping up. Sure, it’s great as a buyer to have multiple options for…
Marketers have heard that they need a separate persona for every slice of their target audience. But at what point are they diluting their brand or outright wasting money by over-segmenting their marketing? To answer these important questions, we interviewed our CEO, Drew Neisser. Q: Why do many marketers think more personas is better? Doesn’t one or two personas signal…