Every once in a while one’s past and present collide in fun and unexpected ways. Such was the case when several Duke alums gathered for a conversation on social media in front of a crowd of about 150 fellow Dukies. With the ambitious title, “Like it Or Not: The Pervasive Influence of Social Media,” representatives from Facebook, Twitter, Google+, The Wild…
Category: Interviews
CMO Insights: Social Media Innovation
As CMO of the Grammys (officially titled National Academy of Recording Arts and Sciences), it would seem that Evan Greene doesn’t have to go out on a limb to create engaging content. Most fans are already engaged, eagerly awaiting the next photo or tweet about their favorite music artist. But he and his team maintain that the biggest contributor to…
CMO Insights: Digital Marketing and Customer Centricity
Before taking the job as SVP, Head of Integrated Marketing at Wells Fargo, Michael Lacorazza was cautioned that it might take a while to get things done at this huge bank. Much to his delight, he was able to push through a number of new initiatives in his first year that had a profound impact on the business. Though he…
CMO Insights: Marketing the Lifestyle
Every once in a while I meet someone whose job sounds like a lot more fun than mine. After interviewing Chris Brull, Head of Marketing at Kawasaki Motors, I definitely had pangs of jealously. I mean who wouldn’t want to ride bikes, ATVs and Jet Skis all in the name of customer and product research? And then there’s the fact that…
CMO Insights: The Importance of Fresh Marketing
Faced with big-budget competitors boasting award winning advertising, John DeVincent, CMO of eMoney Advisors, needed to find a fresh way to stand out. For DeVincent, this meant focusing his attention on eMoney Advisors’ rare, personal approach in a business that is increasingly self-served. DeVincent’s marketing tactics revolve around excellent customer service and include openness to changes in marketing trends. At the end of…
CMO Insights: Leading and Believing in Your Brand
A few months back, Mary Kay’s CMO Sheryl Adkins-Green won The 2013 CMO Award for Officers given by The CMO Club. This award, according to Pete Krainik, founder of The CMO Club,”was based on a marketing executive’s demonstrated leadership in leading the brand beyond the marketing department and leading the growth agenda for the company.” When you read the interview…
Mobile Ads in Social Marketing
Many consumers see mobile advertising as nothing more than an annoyance – irritating interruptions that appear as they scroll through their Huffington Post app or disturb their game of Sudoku. Webster Lewin knows we can change that. As the former Director of Mobility at Starcom MediaVest Group, Lewin believes mobile ads are not only useful, but can and should become…
The Realities of Real-Time Marketing
This is my fourth and final post on Real-Time Marketing this week! Here’s the good news–I saved a really meaty one for last as Adam Naide, Executive Director of Social Media for Cox Communications provides a pithy and honest look at what’s worked and not worked in the world of RTM. Drew: What’s been working for Cox TV in the…
Being In the Moment
Unless you’re new to TheDrewBlog, you’ve probably figured out by now that I’m moderating a panel this week on real-time marketing down in warmish Florida. Marshall Wright, Director of Social Media at T3, is another illustrious member of our panel and brings lots of insights and experience to the conversation. I particularly enjoyed learning about how the team at T3…
Real-Time Marketing Unmasked
With the Superbowl just a week away, leading edge marketers are, in the fabled words of Tim Curry, “breathless with anticipation” of the potential Real-Time Marketing opportunities awaiting them. These folks have been scenario planning for weeks if not months with the hope that they can steal the show away from the ads, football players AND reigning RTM champ, Oreo….