Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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7 Common B2B Branding Questions Answered in Renegade Marketing
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January 19, 2022
What is blue and white and read all over? It’s Drew Neisser’s latest book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands! Chock-full of amazing insights, Renegade Marketing is 150 pages of straight B2B goodness. It starts with CATS, an acronym for Courageous, Artful, Thoughtful, and Scientific—the four key traits that make a good leader, great. This framework lays...

16 podcasts
16 Podcasts for Marketers, Entrepreneurs and Other Humans
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December 29, 2021
Here’s a resolution for you: thank the hosts of your favorite podcasts by writing a review or a leaving a comment on their LinkedIn page. Why? Because producing a high-quality show is a shit ton of work. We counted 34 steps to produce Renegade Marketers Unite and that didn’t even include the prep time I put in for each interview....

9 Marketing Books
9 Must-Read Books for Marketers to Start 2022
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December 21, 2021
Since putting my book on the top of this list of 9 must-read books for marketers is blatantly self-serving, perhaps you’ll take someone else’s word for it. Thus, here are a few highlights from Hugh Taylor’s review of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands: Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew Neisser, offers...

4 Examples of B2B Brand Propelling Next-Level Growth
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December 16, 2021
In CMO Huddles, the debate rages on about calling out brand-building in your budget. Some do. Most don’t. But all recognize that brand-building takes time, can be measured, and impacts all aspects of the company including employee retention, recruiting, CX, and demand generation. There are quite a few euphemisms that CMOs are using to disguise the word “brand” (i.e., air...

B2B Market Research: The New Sales and Marketing Divide
B2B Market Research to Scale Your ABM Efforts
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November 5, 2021
“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is...

Enabling eConfidence for eCommerce with a B2B Market Research Study
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October 6, 2021
Riskified is on a mission to enable safe, accessible, and frictionless interactions for online merchants. Their next-generation platform mitigates eCommerce fraud without affecting the online shopping process, ultimately reducing operating costs and growing revenue for the merchant. We partnered with Riskified to design and field a research study to bring this solution to the fore, as many online merchants don’t...

5 Lessons in B2B Brand Development from Renegade Marketers
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September 28, 2021
Here’s to all our Renegade Thinkers out there. Those who’ve steered their B2B organizations to greatness through the power of marketing. Those who challenge convention at just the right moment. Those who inject everything that they do with the perfect balance of what makes any leader prodigious: Courage, Artful, Thoughtful, and Scientific (CATS, as Drew calls them). With nearly 260...

4 Best B2B Digital Marketing Agencies in NYC
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August 31, 2021
It’s official—the world’s gone digital. One McKinsey study reported that digital adoption has taken a quantum leap due to the COVID-19 crisis, with the average share of digital customer interactions advancing by three to four years while the rate of companies developing digital/digitally enhanced products and services leapt forward by seven. It follows that companies who embrace the shift to...

5 Best B2B Marketing Agencies in Phoenix, AZ
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August 12, 2021
[This post was updated in December 2021] Next up, Phoenix! The Valley of the Sun is the most 5th-most populous city in the U.S and the only state capital with more than one million residents—making it a hot spot for creative marketing talent. Like our other Top 5 lists, these B2B marketing agencies are great at what they do, agilely...