Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Tips for Direct Mail Marketing During COVID-19
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May 6, 2020
Which sounds better: a package delivered to the office filled with branded swag or a LinkedIn post announcing your newest product launch? The answer is, hands down, the former. Why? Because there’s something truly special about a personal touch—it’s more genuine, and it gets people excited about your brand in a way that makes you stand out. These days, it...

Talkdesk CMO Talks B2B Business Continuity
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April 28, 2020
Kathie Johnson was only a few months into her role as Talkdesk’s new CMO when the COVID-19 pandemic struck and changed the world. There was no playbook for something of this magnitude, but Johnson realized that this was a make or break moment for Talkdesk. They had a cloud-based software solution for contact centers, the rooms where customer service representatives...

B2B purpose is like a guiding lighthouse
4 Examples of B2B Brand Purpose Guiding the Way
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April 13, 2020
There are a million and one reasons why cultivating brand purpose should be a priority for any business and, in light of the current COVID pandemic, here’s one more (with 4 inspiring examples to back us up)! Because a true purpose is the overarching, guiding force behind everything a company does, it’s the contingency plan you didn’t know you needed...

Sharing is Caring with Stack Overflow
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April 6, 2020
As offices around the world go remote, we’ve heard all of the basics for working from home: maintain a routine, set up a workspace, remember to shower, and if you’re going to wear sweatpants, at least change out of the ones you wore to bed. For many organizations without much experience working remotely, there is a whole new learning curve...

7 Tips for Leaders During COVID-19
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March 20, 2020
This is not a business as usual moment. Whatever plans you had in place for 2020 have no doubt been disrupted if not tossed out the window. Undoubtedly, it is a moment that will test the resolve of just about every business, its financial coach and leaders. In short, this is a leadership moment, during which brands, like individuals, can...

3 Examples of Company Goodwill In COVID-19
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March 18, 2020
A time of crisis is a time for action, and as we navigate a constant influx of new information and policy updates on a worldwide scale, there is a distinct opportunity for individuals and companies alike to work together for the common good. Of course, there is plenty of fear and anxiety surrounding the current COVID-19 pandemic, but there are...

High Ambitions—Going Vertical with CRM Software
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March 4, 2020
When co-founder and CEO Jeffrey Harris told investors that SpringBig would be shifting their B2B business from small retailers in general to a new vertical—the cannabis industry—he got very mixed reactions. A CRM software designed specifically for cannabis dispensaries when marijuana isn’t even federally legal? It was a bold move, which is why many investors opted to be bought out....

Growing a Category via Unique Customer Experiences
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February 28, 2020
You’ve heard that a picture is worth a thousand words, but how many for a video? According to Dr. James L. McQuivey’s Forrester study, “How Video Will Take Over the World,” the answer is…drumroll please…1.8 million! Wow, powerful stuff. How did McQuivey get to this number exactly? 30 (frames per second) x 1,000 (a picture’s worth) x 60 (seconds in...

The Top 3 Problems Marketers Faced in 2019
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February 12, 2020
I just finished looking through Gartner’s 2019-20 annual Insights for the C-Suite document (the marketing perspective, naturally), and wanted to share a few thoughts. In essence, some of the collected numbers really validate what I imagine many CMOs have suspected about the state of marketing, and I wanted to offer a couple perspectives on how to adjust to better meet...