We’re thrilled that our podcast, Renegade Thinkers Unite, has been placed at #4 on Feedspot’s list of top 25, must-listen B2B marketing and sales podcasts! The judgement, based on the website’s listed criteria, was based on quality and consistency of episodes, Feedspot’s editorial team review, Google reputation and search ranking, and social media influence. Above all, we’re glad our approach...

In 1759, Samuel Johnson wrote: “Promise, large promise, is the soul of an advertisement.” So, it isn’t exactly a new thought that large brands need to do large things to cut through. This ties to how the bigger you are, the likelier it is that you’re deeply entrenched in your own legacy. In other words, people have set ideas about...

More often than not, a CMO’s tenure, in years, can be counted on one hand. So how, then, can a new CMO set themselves up for a long tenure built on effective marketing, and healthy collaboration? Well, the best place to look for an answer may be with Kathy Button Bell, who has served as CMO of Emerson for 19...

Dave Gerhardt wants those bothersome pop-up forms on B2B landing pages gone. Of course, as CMO of Drift, a cutting-edge, live chat and bot company, that would be great for business. That aside, Gerhardt makes a convincing argument: when’s the last time you said “Oh, great! Another form! I can’t wait to fill this out and get a bunch of...

Unemployment rates are floating near 2% in Silicon Valley. That means companies are duking it out for top-tier employees, and CMOs are realizing that potential hires are another target to contend with. This is the case with Leela Srinivasan, CMO of Survey Monkey—a company with 900+ employees that’s grown over 32% in the past 2 years. Sounds like she may...

In Geoffrey Moore’s ever-relevant book, Crossing the Chasm, he compares market development and segmentation to bowling, saying that one must take a pin-by-pin approach. Ian Howells, VP and head of marketing at software firm Sage Intacct, is a big fan of this analogy, and has tweaked and refined it to benefit his very effective micro-targeting strategy—an approach that can help...

The CMO’s Approach to Being CEO Though not all that common, when a CMO role transitions into being CEO, it’s a safe bet that they’ll have an emphatic approach to marketing and will maintain an involved role in the company’s efforts and execution. With Rob Chen, CEO at Brightlink with a CMO background, you’d be half right. Check out a...