Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
Find out how here.

9 Benchmarks B2B CMOs Need to Know in 2025
BLOG

April 3, 2025
Much like those first blooming flowers pushing through the soil, fresh marketing budget data has arrived to brighten our planning horizons. That's why we're so excited to share insights from the comprehensive "2025 B2B Marketing Benchmarks" report recently released by Benchmarkit. This research—conducted by Ray Rike, Jon Miller, Carilu Dietrich, and Bill Macaitis—analyzed data from 323 B2B technology companies, offering...

4 Interview Questions Every CMO Must Master
BLOG

March 20, 2025
Forget rehearsing canned answers to predictable questions. In a recent CMO Huddles session for our members in transition, Drew Neisser interviewed negotiation strategist Jacob Warwick about transforming executive interviews from interrogations into strategic conversations. Warwick revealed how marketing leaders can take control of the process, build champions across the organization, and negotiate from a position of strength—all while remaining authentic...

How Customer Experience Can Combat Customer Churn In B2B Markets
BLOG

March 7, 2025
In today’s competitive B2B environment, customer retention is just as critical as acquisition. While marketing and sales teams focus on bringing in new clients, keeping existing ones engaged requires a different approach. Many businesses underestimate the role customer experience (CX) plays in reducing churn, yet research consistently shows that companies delivering exceptional CX see higher retention rates and increased revenue....

Must-Attend B2B Marketing Events in 2025
BLOG

March 6, 2025
CMOs, marketers, & everyone else… GET OUT THERE! No… seriously. Get out of the office and go to more in-person events. Now more than ever, face-to-face interactions have become increasingly valuable. Events offer authentic connections, immersive product experiences, and unfiltered industry insights delivered in real-time. These gatherings serve as crucial growth accelerators for individuals and companies looking to expand their...

The CMO Tightrope
The Political Tightrope: A CMO's Guide to Navigating DEI and ESG in Polarized Times
BLOG

February 28, 2025
Let's face it, fellow marketing leaders—we're living in interesting times. And by "interesting," I mean the kind where phrases like DEI and ESG have morphed from corporate aspirations into political grenades that can explode in your brand's face without warning. In my conversations with CMOs across industries, I'm hearing the same concerns: "How do we stand by our values without...

10 Ways to Amplify Your Inbound Marketing: A Blueprint for Driving B2B Growth
BLOG

February 10, 2025
By Elyse Flynn Meyer, Prism Global Marketing SolutionsCMO Huddles Partner Inbound marketing has proven to be a powerhouse for B2B organizations. Companies can build trust, generate leads, and ultimately drive growth by attracting potential customers through valuable content and creating genuine connections. However, achieving meaningful results requires a strategic approach and a commitment to evolving practices. Here’s a detailed blueprint...

25 Ways for CMOs Cut Thru in 2025
BLOG

February 2, 2025
Mining hundreds of conversations with CMOs for insights and deploying my ever-reliable crystal ball, I compiled this list of accelerants for B2B marketing leaders. Let me know your favorites and what I missed. Leadership & Strategy Technology & Innovation Customer-Centric Growth Operational Excellence Emerging Trends What's on your list?...

Why B2B Marketing Broke in 2024 - And How to Fix It
BLOG

January 29, 2025
In a revealing conversation on the Lee2B Marketing podcast, Drew Neisser sat down with host Lee Moskowitz to discuss the state of B2B marketing, the changing role of CMOs, and why marketing needs a fundamental reset in 2025. The wide-ranging discussion offered fresh perspectives on everything from community building to the core challenges facing modern B2B marketers. Learning from Penguins:...