Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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New Boomerang on the Block
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June 23, 2016
No longer does the noun “boomerang” only apply to a flat piece of wood that returns to you once thrown. Instagram has expanded this meaning to now pertain to a video—of sorts—that “rebounds” like a boomerang would, from the beginning of the video to the end, and right back around!   But if a Boomerang is only sort of a...

CMO Insights: The Undeniably Power of PR
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June 13, 2016
An apology is in order. Probably not the only one that you'll see from me on this blog but certainly one that is a long overdue.  This one goes out to the thousands of public relations professionals, particularly the ones who almost always find a way to plant the seed that becomes a story, who uncover the news when others just see a...

The Future [Virtual] Reality of Marketing
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June 2, 2016
“Once upon a time…” Surely you recognize these famous words, as they pull on your heartstrings and bring back memories of your childhood. Marketing similarly uses storylines to engage customers, and recent advances in technology are allowing these stories to reach the next level—by immersing customers in a virtual reality (VR). Since virtual reality is still a relatively new construct,...

Speaking of Content: The Economist
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May 27, 2016
If you're a reader of The Economist, chances are you're looking forward to the long weekend, not just for the barbecues and beer but also for the opportunity to read this week's issue from cover to cover and maybe even finish previous editions.  Your devotion to this pub, one of the few news magazines that has weathered the digital tsunami, is...

Stop the Presses: TV Still Works
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May 16, 2016
The presenter spoke with a certainty of a televangelist offering a laundry list of directives to his flock. "Times have changed" he intoned and "marketers must change with it."  "You can't control the conversation, you have to discover the context, not try to dictate it," he shouted. "Context is more important than content" was followed by "You are competing for...

Storytelling is Not a Walk in the Park
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May 9, 2016
You could say that the three of us were walking to the park, but in truth Pinky was merely along for the ride. Sitting tall in his new chariot, our Frenchie sniffed in the sights as if his 'hood had been transformed. Hands, those most desired instruments of affection, were suddenly at cheek level, drawn in by his come hither gaze. Few were immune...

CMO Insights: The Inside Story on Storytelling
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May 2, 2016
In truth, I tend to get obsessed with topics of interest.  Since my first conversation on storytelling a few weeks back with Douwe Bergsma, CMO of George Pacific, I have now read (via audio) two books, ordered three more and am in the middle of listening to a Great Course on the subject. Just in case you want to dive in...

CMO Insights: What's the Story with Storytelling?
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April 27, 2016
It was one of those rare Los Angeles days — smog free, blue skies and the air was crisp.  A perfect set up for what I hoped would be a perfect pitch.  We were sitting in a diner right across the street from the bank headquarters in Pasadena and we were the opposite of stressed out.  Like well-prepared boxers, we...

CSR: Global Food for Thought
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April 25, 2016
With the Empire State Building glowing in the background, I wondered what was on my own horizon that evening.  The cocktail party in a chic midtown hotel had just begun, the award-winning CMOs were pouring in and my curiosity was starting to peak.  Who were these people?  Sure I could read their name badges but what were their stories and more importantly,...