Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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Marketing Infiltrates College Campuses
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July 6, 2016
“Be strong. Stand tall.” These words of wisdom came from Duke University’s crane. Indeed, this is a construction crane that was set up on campus for renovations. Nowadays, intramural sports teams, dance groups, acapella groups, clubs, Greek organizations, libraries, and yes, even a construction crane are all active users of social media. On campus, it appears as though every possible...

CMO Insights: How to Build Customer Loyalty
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July 4, 2016
As you all know, I never pass up an opportunity to sit down with a marketer and hear which practices worked and which didn’t work for their company. I mean, what better way to learn more about this ever-changing industry than to listen to leaders in the field share their insight, the lessons they’ve learned, and the strategies they stand...

The New Rules of Social Customer Service
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June 28, 2016
It was impossible to predict the evolution of social media over time. Possibly the biggest change was the shift from connecting with friends to a new extension of businesses for workplace productivity and added customer service value. The importance of social media for business is increasingly immense in the age of overlapping social communities, and stepping up monitoring can help...

CMO Insights: How the Grammys Became More Than a One Night Affair
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June 26, 2016
The Grammys have brought us some of the best moments in television, and the most spectacular performances in music. From Michael Jackson’s moonwalk across the stage in ’88 to the Elton John and Eminem duet in ’01, and most recently Lady Gaga’s tribute to David Bowie, the Grammys have been the place for historical moments in music. And if you’re...

New Boomerang on the Block
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June 23, 2016
No longer does the noun “boomerang” only apply to a flat piece of wood that returns to you once thrown. Instagram has expanded this meaning to now pertain to a video—of sorts—that “rebounds” like a boomerang would, from the beginning of the video to the end, and right back around!   But if a Boomerang is only sort of a...

CMO Insights: The Undeniably Power of PR
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June 13, 2016
An apology is in order. Probably not the only one that you'll see from me on this blog but certainly one that is a long overdue.  This one goes out to the thousands of public relations professionals, particularly the ones who almost always find a way to plant the seed that becomes a story, who uncover the news when others just see a...

The Future [Virtual] Reality of Marketing
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June 2, 2016
“Once upon a time…” Surely you recognize these famous words, as they pull on your heartstrings and bring back memories of your childhood. Marketing similarly uses storylines to engage customers, and recent advances in technology are allowing these stories to reach the next level—by immersing customers in a virtual reality (VR). Since virtual reality is still a relatively new construct,...

Speaking of Content: The Economist
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May 27, 2016
If you're a reader of The Economist, chances are you're looking forward to the long weekend, not just for the barbecues and beer but also for the opportunity to read this week's issue from cover to cover and maybe even finish previous editions.  Your devotion to this pub, one of the few news magazines that has weathered the digital tsunami, is...

Stop the Presses: TV Still Works
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May 16, 2016
The presenter spoke with a certainty of a televangelist offering a laundry list of directives to his flock. "Times have changed" he intoned and "marketers must change with it."  "You can't control the conversation, you have to discover the context, not try to dictate it," he shouted. "Context is more important than content" was followed by "You are competing for...