Here we cut the world of B2B marketing into digestible nuggets of inspiration, highlighting courageous individuals and ideas approximately two times a month. Want to contribute content to our blog?
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The Realities of Real-Time Marketing
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January 28, 2014
This is my fourth and final post on Real-Time Marketing this week!  Here's the good news--I saved a really meaty one for last as Adam Naide, Executive Director of Social Media for Cox Communications provides a pithy and honest look at what's worked and not worked in the world of RTM. Drew: What's been working for Cox TV in the...

Being In the Moment
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January 27, 2014
Unless you're new to TheDrewBlog, you've probably figured out by now that I'm moderating a panel this week on real-time marketing down in warmish Florida. Marshall Wright, Director of Social Media at T3, is another illustrious member of our panel and brings lots of insights and experience to the conversation.  I particularly enjoyed learning about how the team at T3...

Real-Time Marketing Unmasked
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January 26, 2014
With the Superbowl just a week away, leading edge marketers are, in the fabled words of Tim Curry, "breathless with anticipation" of the potential Real-Time Marketing opportunities awaiting them. These folks have been scenario planning for weeks if not months with the hope that they can steal the show away from the ads, football players AND reigning RTM champ, Oreo....

Insights on Real-Time Marketing
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January 25, 2014
Thanks to those clever folks at Oreo who stole last year's Superbowl spotlight, real-time marketing  was among the hottest topics of 2013. (It even warranted its own abbreviation: RTM!)  Agencies and clients scrambled to set up "newsrooms" in the hopes of thrusting brands into "the conversation" at just the right moment.  Similarly, marketing swat teams were poised to pounce just...

Do Slideshow Apps Have a Future?
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January 22, 2014
In 2013, 1.6 billion pictures were shared over social media and mobile photo sharing apps. That’s a rate of 600 million photos shared daily. To give you perspective of how quickly that number is growing, 10% of all the photos taken in all of history were taken last month. Photo sharing apps are creating new opportunities for app developers in...

CMO Insights: Turning Marketing into Service
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January 21, 2014
A common phrase in the service industry is "the customer knows best." While waiters and retail associates will roll their eyes at this, especially when it's delivered by a manager following an unpleasant customer interaction, there's definitely some credence to it. American Express is one company that takes "customer knows best" to heart, and has used the adage to help...

CMO Insights: Preserving Customer Loyalty
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January 16, 2014
Following the year of "content marketing" that was 2013, we can only hope that 2014 is destined to be as rewarding a year for consumers on social media. Many brands are figuring out that earning customer loyalty via great content is on par with nurturing a real, face-to-face relationship, in that being a supportive, useful and interesting friend will almost...

7 CMO-Worthy Resolutions for 2014
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January 14, 2014
  Marketing Resolutions large resized 600 Well, 2014 is here in full swing. What better time to set some new marketing goals? Here, seven top CMOs share their key resolutions for the year ahead. 1. Use Marketing to Help Your Customers Beth Comstock, GE’s long-time CMO, resolves to help GE customers “run their businesses better” by “delivering outcomes via big...

CMO Insights: Marketing Innovation
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January 10, 2014
Look around your home, and you'll find that you own at least one product by 3M. Chances are you own many. And the brand isn't only an American staple, it's made its way into marketplaces across the globe. From Post-It Notes and reflective traffic signs to your dentist’s favorite cleaning tools, 3M prides itself on providing useful products to customers around...