Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume. To help make sense of it...
🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams. ...
Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite? In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel...
Nothing scrambles a CMOs brain faster than parsing pipeline math with sales. Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both sides will be pulling their hair out...
The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand. In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when...
Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV! That stunt turned heads, sure, but it also drilled the product’s promise into buyers’ brains: tough enough to survive anything. The...
B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking. In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch...
Is your GenAI stack bloated, scattered, or underused? You're not alone. In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You’ll...
Everyone wants to be in a category of one. But until analysts acknowledge it, customers search for it, and competitors show up, it’s not quite a category—more a call you made before the market did. Creating one means walking a...
Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be...