Top 10 Global CMO for companies worth over two hundred and fifty million, top 15 CMO on Twitter by Social Media Marketing Magazine, and top 50 most influential people in sales lead management - just some of the accolades that...
Podcast Tags: CMO
How B2B Brands Can Personalize Content With ABM
One of the most sought-after goals in current B2B marketing is being able to deliver personalized content to clients in a sales cycle. This elusive skill is one of the foundations of Coveo, a company using machine-based intelligence to help...
How Aetna’s Rebrand is a Lesson in Storytelling
A company's brand transformation process should never be taken lightly, especially for a health insurance company that serves the lives of thousands of people across the country. When David Edelman joined Aetna’s team as the CMO two years ago, he...
Creating the Category — Affectiva and Emotional AI
Gabi Zijderveld is no stranger to pioneering new tech industries. As the CMO of Affectiva, she has helped to create an entirely new category in the tech industry: #EmotionAI. While emotional intelligence is not always fully understood, Gabi and her...