Nothing scrambles a CMOs brain faster than parsing pipeline math with sales. Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both sides will be pulling their hair out...
The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand. In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when...
Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV! That stunt turned heads, sure, but it also drilled the product’s promise into buyers’ brains: tough enough to survive anything. The...
B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking. In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch...
Is your GenAI stack bloated, scattered, or underused? You're not alone. In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You’ll...
Everyone wants to be in a category of one. But until analysts acknowledge it, customers search for it, and competitors show up, it’s not quite a category—more a call you made before the market did. Creating one means walking a...
Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be...
You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as a full-funnel campaign, that’s when the impact starts early and...
🎉 Episode 450 is here—and the Drews are doubling up to help CMOs meet the moment. With marketers everywhere facing a "do more with less" mandate, Drew interviews… penguin hat-Drew to unveil 10 innovative strategies to boost impact without burning...
Most companies launch a customer advisory board with good intentions. A few emails go out, a meeting gets booked, and then… not much happens. But when CABs are built with the right structure and support, they can drive some serious...