Category: Social Media

When Facebook offers to purchase your startup for $3 billion, you take it, right? Not if your startup is calledSnapchat. Its recent rejection of the colossal sum has many scratching their heads. Is the mobile photo sharing app really worth billions of dollars, or more? Let’s take a closer look. Beginnings: In April 2011, Stanford students Evan Spiegel and Bobby...

Chipotle recently admitted to tweeting a handful of confusing and nonsensical messages on purpose. At the time, it appeared that Chipotle’s account had been hacked, but the tweets were actually clues in an ongoing promotion called Adventurrito, a 20-day-long scavenger hunt featuring 20 puzzles to celebrate Chipotle’s 20th anniversary. Is faking your own Twitter hack really the way to #CutThru?...