Social News Roundup | July 18, 2014

1. Twitter Tells Marketers to Focus On Everyday Moments

Major events such as the World Cup provide great ways for brands to connect with consumers, but once those events are over, consumers have since moved on. For other content opportunities, marketers should focus on “Everyday Moments” to spark daily conversation and engage users with the right message. Read more…

2. Facebook Tests Buy Button

Facebook is testing a new feature where people on desktop or mobile can click a “Buy” button on ads and page posts. Users can purchase a product directly from a business without having to leave the social networking site. Read more…

3. Twitter Shuts Down APIs That Allow People To See the Number of Active Twitter Users

Twitter has shut down multiple developers for accessing its API to report the size of their user base. Read more…

4. Facebook Offers Free Wi-Fi to High School Students 

As part of a pilot program, Facebook is offering free Wi-Fi to high school students. Read more…

5. There’s a Movement by Vine Users to Call Out Trolls

People who stir up trouble and irritate others across the web are labeled trolls, and victims of trolling on Vine are striking back. Viners aren’t afraid to ask the Vine community to report users and will go so far as to call out trolls in their very own videos. Read more…