Social News Roundup | May 15, 2015

1) Why courting enthusiasts can take your brand to the next level. 

 

Image courtesy of Adweek

Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here…

 

2) Research shows mobile consumer spending is highest on Sunday.

 

Photo courtesy of Adweek

When marketing, take advantage of Friday and Sunday, the two days in which consumers are most likely to complete purchases. You can find the full article at Adweek.com.

 

3) Periscope and Meerkat continue their explosive growth. 

 

Photo courtesy of SocialTimes

You should be paying attention to mobile. By 2017 video will account for 30% of internet traffic and 70% of traffic on mobile devices. Find more info here…

 

4) The new Facebook carousal ad format sees 30%-50% lower cost per conversion.

 

Photo courtesy of Adweek

The new format lets advertisers put more content in front of viewers, upping the chance viewers see something that pulls them in. Learn more about it at Adweek.com.

 

5) How iHeartRadio racked up over 14 billion social impressions for one event.

 

Photo courtesy of Adweek

iHearRadio beats its own record by taking a social media first approach. Find the full article here…