A conversation with Bob Kraut, CMO of Papa John’s, is a wonderful reminder that despite all the new communication channels and the potentially transformative power of big data, successful marketing can still be boiled down to a few simple truths: product quality matters, customer satisfaction is bellwether metric, employees are a critical part of the brand experience, get your message right and then,…
Category: Social Media
CMO Insights: Content Marketing
Creating relevant content has quickly become one of the most effective ways to engage with an audience. But that’s just part of the story since content marketing in isolation rarely moves the needle. Today’s CMO needs to being able to understand how to pull all of the available marketing levers working to get the mix just right for his/her brand….
CMO Insights: Corporate Social Responsibility
Admittedly, I’m a bit of a romantic when it comes to the notion of Corporate Social Responsibility (CSR). I really truly want to believe that companies that are driven by a purpose that includes the betterment of the world will outperform those that simply want to make a profit. As the theory goes, a clear mission translates to a more…
Why CMOs Should FLAIC Out on Their Personal Brands
Whether you call it Cobbler’s Children Syndrome or just basic neglect, talk to a cross-section of CMOs and you’ll discover a startling anomaly—though they dedicate their careers to building brands, very few have made time to take care of their own personal brands. This oversight leaves many a senior executive poorly positioned – especially when they become suddenly unemployed around…
Niche Social Networks
Gerry Regan, Co-Founder & Executive Producer of The Wild Geese, was kind enough to not only join a panel on social media for Duke Alums earlier this summer but also to recap some of his observations in the Q+A below. As you will soon discover Gerry brings a world of experience to his latest venture, a relatively new peer to…
Social Media and Content Marketing
Every once in a while one’s past and present collide in fun and unexpected ways. Such was the case when several Duke alums gathered for a conversation on social media in front of a crowd of about 150 fellow Dukies. With the ambitious title, “Like it Or Not: The Pervasive Influence of Social Media,” representatives from Facebook, Twitter, Google+, The Wild…
CMO Insights: Social Media Innovation
As CMO of the Grammys (officially titled National Academy of Recording Arts and Sciences), it would seem that Evan Greene doesn’t have to go out on a limb to create engaging content. Most fans are already engaged, eagerly awaiting the next photo or tweet about their favorite music artist. But he and his team maintain that the biggest contributor to…
CMO Insights: Marketing the Lifestyle
Every once in a while I meet someone whose job sounds like a lot more fun than mine. After interviewing Chris Brull, Head of Marketing at Kawasaki Motors, I definitely had pangs of jealously. I mean who wouldn’t want to ride bikes, ATVs and Jet Skis all in the name of customer and product research? And then there’s the fact that…
Content Marketing is No Joke (Unless You Work at College Humor)
A rabbi, a priest, and a content marketer walk into a bar…. Bet you want to know what happens next, right? Well, patience, Vine-brain–you’ll just have to wait until I’m good and ready. Before then, I must establish why CollegeHumor may be the best source for lessons on content marketing in the known universe–lessons I gleaned from a recent interview with their…
The Realities of Real-Time Marketing
This is my fourth and final post on Real-Time Marketing this week! Here’s the good news–I saved a really meaty one for last as Adam Naide, Executive Director of Social Media for Cox Communications provides a pithy and honest look at what’s worked and not worked in the world of RTM. Drew: What’s been working for Cox TV in the…