Unless you’re new to TheDrewBlog, you’ve probably figured out by now that I’m moderating a panel this week on real-time marketing down in warmish Florida. Marshall Wright, Director of Social Media at T3, is another illustrious member of our panel and brings lots of insights and experience to the conversation. I particularly enjoyed learning about how the team at T3…
Category: Social Media
Real-Time Marketing Unmasked
With the Superbowl just a week away, leading edge marketers are, in the fabled words of Tim Curry, “breathless with anticipation” of the potential Real-Time Marketing opportunities awaiting them. These folks have been scenario planning for weeks if not months with the hope that they can steal the show away from the ads, football players AND reigning RTM champ, Oreo….
Insights on Real-Time Marketing
Thanks to those clever folks at Oreo who stole last year’s Superbowl spotlight, real-time marketing was among the hottest topics of 2013. (It even warranted its own abbreviation: RTM!) Agencies and clients scrambled to set up “newsrooms” in the hopes of thrusting brands into “the conversation” at just the right moment. Similarly, marketing swat teams were poised to pounce just…
CMO Insights: Innovative Marketing
Converse is the creative world’s favorite party guest, which may be why it has so many friends—over 37 million on Facebook, to be exact. Just how did the sneaker brand get so popular? Not by being the life of the party, but by practicing good people skills and good social etiquette, says CMO Geoff Cottrill. Rather than stepping on toes…
Insights on Crisis Management
Every experienced social media practitioner has “crisis planning” as one of the first steps in the on-boarding process with a new client. So naturally when Nick Johnson of Useful Social Media asked me to moderate a panel called “On the Defensive: Tactics to Spot and Avert Corporate Crises” at last week’s Incite Marketing Summit, I said, “sure, no problem,” thinking…
Making Your Influencer Campaign Effective
In a recent blog post, Dan Hebert makes a compelling case that influencer marketing is hotter than Jennifer Lawrence. Though huge JLaw fans may beg to differ, those of us in the social trenches know Dan may actually be the master of understatement. Consider a couple of the many facts Hebert offers: More than 50% of marketing and PR professionals will be…
Social ROI: Dream or Reality
My favorite part of being a social media professional is that it requires me to be social in the old-fashioned meaning of the word and in the process I get to meet and build relationships with really smart, interesting and talented people. One of these individuals is Lakshmanan (Lux) Narayan the CEO of Unmetric, with whom I had the pleasure of…
The Social ROI Debate
Like the proverbial dog with a bone, I’m not letting go of my obsessive search for an answer to the question, “is there a formula for measuring the ROI of social media?” This journey led to a dinner last week with a dozen marketing professionals where we debated the topic of Social ROI at length. For the most the part,…