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10 Things B2B CMOs Need to Know About Today’s Tech Buyers
BLOG
April 18, 2025
In the age of AI, distrust, and disappearing attention spans, B2B tech buying has gotten a whole lot weirder. Fortunately, TrustRadius dropped a data-rich report that offers clarity amid the chaos. Here are 10 things every B2B CMO needs to know right now—served cold, like a penguin’s martini. 1. AI Doubters Are Now the Minority “In 2024, 68% of buyers...