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Marketing in the Digital Age: Lessons from a Maverick Strategist
BLOG
December 19, 2024
It’s been two decades since the first edition of The New Rules of Marketing and PR was published. And according to David Meerman Scott, the fundamentals of marketing have remained the same. The heart of modern marketing is about creating interesting content and truly understanding the people you’re trying to reach. But the tools and strategies have evolved dramatically. To…