COMMUNITY
CMO Huddles inspires over 350 B2B CMOs who come together regularly to share, care and dare each other to greatness.
COACHING
CMO Huddles founder Drew Neisser coaches a handful of CMOs who are confronting a new set of challenges or need a boost.
CONTENT
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Content for B2B Marketing Leaders
How CMOs Can Elevate Their Role
BLOG
January 13, 2025
“In theory, there is no difference between theory and practice. In practice, there is.“ This statement, attributed to Yogi Berra—one of the 20th century’s greatest thinkers—feels especially relevant when discussing the Chief Marketing Officer (CMO) role today. In theory, the head of marketing reports directly to the CEO and drives corporate strategy. In practice, this is not always the case….