Tag: Content Creation

Hey B2B Marketer, You’re Doing Content All Wrong


By Renegade

There is probably a point in one’s life when you stop having the dream about showing up late and unprepared for your final exam. I’m still waiting. And it doesn’t help when cognoscenti like Brent Adamson, principal executive advisor at Gartner, challenge the very definition of marketing—let alone the way most business-to-business brands approach the customer acquisition process. Of course,…

Why ABM Is a Must Have B2B Weapon


By Renegade

As one of the founders of Marketo, Jon Miller helped make marketing automation a mainstream approach for b-to-b companies. And in his role as chief marketing officer back in 2011, few were better at creating content to drive inbound leads. In our interview back then, Miller noted that “our marketing team generates 80% of the sales pipeline” and that Marketo was…