Tag: Customer Acquisition

If there’s one lesson Alex Reed could share with his fellow B2B marketers it would be “just stand out.” It’s a lesson he’s taken to heart during his 10 years at the immodestly named Big Ass Fans, the industrial strength fans that you’ll find in gyms, warehouses, atriums and other giant rooms around the globe. Having taken over the global…

When you’re repeatedly successful as a marketer, luck and circumstances can be eliminated as the cause. Such is the case with Eric Eden, who has been a marketing leader at three companies that have gone public: Network Solutions, Verio and Cvent. He has also worked for a number of growth companies backed by private equity, including in his current role…