Tag: Employee Advocacy

Effective Communications and the Burden of Knowing Too Much


By Renegade

Though this used to mainly fall within HR’s purview, marketing departments are increasingly involved in shaping communications. There are a few reasons behind this change, among them the need to improve employee retention rates as unemployment increases, and the recognition that a healthy company culture can go a long way in shaping a good customer experience and creating persuasive, employee…

B2B Marketing: How One CMO Pulled His Team Together


By Renegade

If “every village has its idiot” had an antithesis, it would be “every community has its organizer.” In any group setting, he or she is that person who naturally brings together disparate individuals with a common bond and, most important, mobilizes them for action. At Kofax, that person is Grant Johnson, chief marketing officer. The automation software company was acquired…