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Content for B2B Marketing Leaders

Rapid Marketing Performance Assessment and Improvement Strategies
BLOG
May 1, 2025
By: Grant Johnson, 6x Public and PE-backed CMO & Chief Marketing Officer of Chief Outsiders With tariffs and trade tensions increasing the odds of a near-term recession, it's more important than ever to increase marketing performance and the ROI of every marketing dollar spent. I created the Marketing Performance Index and Assessment in 2024 to help CMO’s and their organizations...