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Content for B2B Marketing Leaders

Ecommerce Optimization Strategies For B2B Businesses
BLOG

May 13, 2025
B2B buyers no longer tolerate clunky, outdated online experiences. They expect the same speed, convenience and personalization found in B2C ecommerce – but with the added complexity of bulk ordering, negotiated pricing and procurement system integration. Companies that fail to refine their ecommerce platforms risk losing customers to competitors that offer a more seamless, efficient purchasing journey.  To drive conversions...

Ellina Shinnick - Kevin Ruane - Isabelle Papoulias
Events with Intent: How CMOs Turn Brand Moments into Growth
PODCAST

May 9, 2025
GUEST:
Ellina Shinnick - Kevin Ruane - Isabelle Papoulias,
CMOs, HUB International - Precisely - EliteOps
You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as a full-funnel campaign, that’s when the impact starts early and...

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