We’re thrilled that our podcast, Renegade Thinkers Unite, has been placed at #4 on Feedspot’s list of top 25, must-listen B2B marketing and sales podcasts! The judgement, based on the website’s listed criteria, was based on quality and consistency of episodes, Feedspot’s editorial team review, Google reputation and search ranking, and social media influence. Above all, we’re glad our approach…
The CMO’s Approach to Being CEO Though not all that common, when a CMO role transitions into being CEO, it’s a safe bet that they’ll have an emphatic approach to marketing and will maintain an involved role in the company’s efforts and execution. With Rob Chen, CEO at Brightlink with a CMO background, you’d be half right. Check out a…
In the not-so-great old days of business, large consulting firms behaved much like fiefdoms, with each office and the specialty practices within those offices controlled by specific, more local partners. These partners dictated the customer experience and the vibe of each local branch—the workplace culture—with little regard for the central brand. Customer loyalty was to “their” local partner, rather than…