Nothing Beats a Face-to-Face Meeting

About a month ago, a trusted advisor recommended that when we conduct online meetings—whether it’s with internal staff, clients, partners or prospects—that the medium should include a video link so that everyone can see everyone else on the call. We tested this out and found that once everyone gets over their initial (and natural) hesitation of being on-camera, the net…

CMO Challenges

At the tail end of 2017, I participated in a CMO Roundtable. It was somewhat therapeutic knowing that all 19 of my fellow seasoned CMOs had a similar view of their jobs: “It’s damn hard!” The good news is that to a person, everyone sitting around the table actually loved their jobs along with the challenges and rewards that came with it….