Every once in a while I meet someone whose job sounds like a lot more fun than mine. After interviewing Chris Brull, Head of Marketing at Kawasaki Motors, I definitely had pangs of jealously. I mean who wouldn’t want to ride bikes, ATVs and Jet Skis all in the name of customer and product research? And then there’s the fact that…
Category: Marketing as Service
CMO Insights: The Importance of Fresh Marketing
Faced with big-budget competitors boasting award winning advertising, John DeVincent, CMO of eMoney Advisors, needed to find a fresh way to stand out. For DeVincent, this meant focusing his attention on eMoney Advisors’ rare, personal approach in a business that is increasingly self-served. DeVincent’s marketing tactics revolve around excellent customer service and include openness to changes in marketing trends. At the end of…
CMO Insights: Leading and Believing in Your Brand
A few months back, Mary Kay’s CMO Sheryl Adkins-Green won The 2013 CMO Award for Officers given by The CMO Club. This award, according to Pete Krainik, founder of The CMO Club,”was based on a marketing executive’s demonstrated leadership in leading the brand beyond the marketing department and leading the growth agenda for the company.” When you read the interview…
Mobile Ads in Social Marketing
Many consumers see mobile advertising as nothing more than an annoyance – irritating interruptions that appear as they scroll through their Huffington Post app or disturb their game of Sudoku. Webster Lewin knows we can change that. As the former Director of Mobility at Starcom MediaVest Group, Lewin believes mobile ads are not only useful, but can and should become…
The Realities of Real-Time Marketing
This is my fourth and final post on Real-Time Marketing this week! Here’s the good news–I saved a really meaty one for last as Adam Naide, Executive Director of Social Media for Cox Communications provides a pithy and honest look at what’s worked and not worked in the world of RTM. Drew: What’s been working for Cox TV in the…
Being In the Moment
Unless you’re new to TheDrewBlog, you’ve probably figured out by now that I’m moderating a panel this week on real-time marketing down in warmish Florida. Marshall Wright, Director of Social Media at T3, is another illustrious member of our panel and brings lots of insights and experience to the conversation. I particularly enjoyed learning about how the team at T3…
Real-Time Marketing Unmasked
With the Superbowl just a week away, leading edge marketers are, in the fabled words of Tim Curry, “breathless with anticipation” of the potential Real-Time Marketing opportunities awaiting them. These folks have been scenario planning for weeks if not months with the hope that they can steal the show away from the ads, football players AND reigning RTM champ, Oreo….
Insights on Real-Time Marketing
Thanks to those clever folks at Oreo who stole last year’s Superbowl spotlight, real-time marketing was among the hottest topics of 2013. (It even warranted its own abbreviation: RTM!) Agencies and clients scrambled to set up “newsrooms” in the hopes of thrusting brands into “the conversation” at just the right moment. Similarly, marketing swat teams were poised to pounce just…
CMO Insights: Turning Marketing into Service
A common phrase in the service industry is “the customer knows best.” While waiters and retail associates will roll their eyes at this, especially when it’s delivered by a manager following an unpleasant customer interaction, there’s definitely some credence to it. American Express is one company that takes “customer knows best” to heart, and has used the adage to help…
CMO Insights: Preserving Customer Loyalty
Following the year of “content marketing” that was 2013, we can only hope that 2014 is destined to be as rewarding a year for consumers on social media. Many brands are figuring out that earning customer loyalty via great content is on par with nurturing a real, face-to-face relationship, in that being a supportive, useful and interesting friend will almost…