The top-rated podcast for CMOs features insight-rich interviews by Mr. Renegade Marketing, Drew Neisser. Email Address Get the RSS Feed SUBSCRIBE Salesforce CMO on Power of PurposePODCASTJanuary 8, 2021GUEST:Stephanie Buscemi,CMO, Salesforce After nearly 7 years with Salesforce, 2.5 of which she served as CMO, Stephanie Buscemi announced on Twitter that she’s saying goodbye. The 100+ (and counting) responses to her announcement have been overwhelmingly positive—a testament to her inspiring, compassionate leadership... The Big Pivot for 2021? Category Creation!PODCASTJanuary 1, 2021GUEST:Anthony Kennada,CMO, Front Anthony Kennada knows a thing or two about ANA’s 2020 word of the year: “Pivot.” In just 4 years, Anthony “pivoted” from Business Development Associate (BDA) at Box to CMO of Gainsight—an astounding feat for any marketer—and during his 6... A Make-A-Wish Holiday StoryPODCASTDecember 25, 2020GUEST:Keane & Shaun Veran, Co-Founders,Gloria Crockett, CEO & President, OURA & Make-A-Wish It’s not every year that Christmas falls on the same day as a new Renegade Thinkers Unite episode, so this one is extra special. The show focuses on the story of Keane Veran, a cancer survivor who, while undergoing treatment... Powering 2021 B2B Marketing with Conversational AIPODCASTDecember 18, 2020GUEST:Rashmi Vittal, John McCrea,CMO, Conversica, Amplify.ai In the premiere episode of Renegade Thinkers Live, Drew was joined by CMOs Rashmi Vittal (Conversica) and John McCrea (Amplify.ai), to discuss all things conversational AI. We take stirring things up quite literally here at Renegade, so in this episode,... Awareness Matters: How One B2B CMO Cut ThroughPODCASTDecember 11, 2020GUEST:Kevin Sellers,CMO, Ping Identity What happens when you pair an identity security company and Terry Crews? An impressive, wildly successful influencer marketing success story, that’s what. It was the final piece of the “Let’s boost our brand awareness” puzzle that Ping Identity CMO Kevin... Precisely How to Change Your Brand NamePODCASTDecember 4, 2020GUEST:Kevin Ruane,CMO, Precisely Would CMO Kevin Ruane recommend renaming a brand during a pandemic? No, he wouldn’t; but they had to do precisely that when Syncsort acquired the data and software division of Pitney Bowes in December 2019. The company had 6 months... The CMO's Silver Linings PlaybookPODCASTNovember 27, 2020GUEST:Drew Neisser,Founder & CEO, Renegade 2020 has not been easy for anyone. In this episode, Drew reflects on the personal and professional challenges faced by marketing leaders, and how they’ve overcome adversity to build better, more empathetic B2B organizations that are dedicated to making the... Litmus Testing Your B2B Email Marketing StrategyPODCASTNovember 20, 2020GUEST:Melissa Sargeant,CMO, Litmus This September, Litmus released the results of its latest state of email survey: 77% of marketers say email is one of their most effective channels, and 78% suggest that it’s been vital to their overall success. This should come as... How CMOs Can Hire Smarter in 2021PODCASTNovember 13, 2020GUEST:Caroline Tien-Spalding,CMO, Aptology Any B2B or B2C organization is only as good as its team, so it may be surprising to hear that the hiring process hasn’t really changed for the last decade. In fact, 9 out of 10 CMOs say they aren’t... View MoreOlder EntriesNewer Entries
