The top-rated podcast for CMOs features insight-rich interviews by Mr. Renegade Marketing, Drew Neisser. Email Address Get the RSS Feed SUBSCRIBE Creating Your Own B2B CategoryPODCASTSeptember 4, 2020GUEST:Scott Brazina,CMO, Impact It’s not easy to create your own category. It takes vision, it takes competition, and it requires the analysts’ blessings. But, if done right, category creation can differentiate your business in a big way. B2B brands that establish a new... Abundant Generosity Begets Abundant B2B SalesPODCASTAugust 28, 2020GUEST:Heather Zynczak,CMO, Pluralsight At the beginning of 2020, Pluralsight decided it was going to give away all of its online tech courses for an entire month. The education company knew that this might negatively affect revenue, but that was a risk worth taking.... The Ins and Outs of B2B Demand GenerationPODCASTAugust 21, 2020GUEST:Kevin Fliess,CMO, Altum, Inc. In case you haven’t heard, it’s time to rev up your demand generation tactics. With budgets cut and in-person lead nurturing opportunities out of the picture, it’s up to marketers to put the pedal to the metal and show their... One CMO’s System for Aligning Sales and MarketingPODCASTAugust 14, 2020GUEST:Rashmi Vittal,CMO, Conversica With 25 years in the tech industry, Conversica CMO Rashmi Vittal knows a thing or two about sales and marketing alignment. She knows that it’s about “company-wide enablement” as opposed to “sales enablement.” She knows the value of a simplified... The Original Renegade Marketer: Dr. Benjamin FranklinPODCASTAugust 7, 2020GUEST:Benjamin Franklin,Founding Father, United States of America If you could go back in time and meet one historical figure, who would it be? For Drew, the answer is obvious: Dr. Benjamin Franklin. This should come as no surprise to anyone who knows Drew. As a proud Franklin... Today’s Resilience is Tomorrow’s ExcellencePODCASTJuly 31, 2020GUEST:Chandar Pattabhiram,CMO, Coupa What does B2B excellence look like in a downturn? When faced with this question, the software company Coupa quickly adopted a story of resilience. The decision to change its messaging allowed Coupa to change buying committee perspectives on its offering—if... The Art of the Strategic ShortcutPODCASTJuly 24, 2020GUEST:Lauren Vaccarello,CMO, Talend While California went into shelter-in-place in early March, Talend CMO Lauren Vaccarello read an article about a popular bubble tea franchise laying off 400 workers in less than two weeks. With a self-prescribed “healthy sense of paranoia and a very... Rethinking Your Brand Promise…In a HurryPODCASTJuly 17, 2020GUEST:Jakki Geiger,CMO, Reltio Right around mid-March 2020, every brand, B2B or B2C, had to take a cold hard look at their brand promise and consider its relevance. Was the brand promise that seemed so right in the go-go months before the pandemic suddenly... Raising the Bar with Virtual EventsPODCASTJuly 10, 2020GUEST:Michelle Boockoff-Bajdek,CMO, Skillsoft If you’re looking for an example of a high-quality virtual event, you’ve got to check out Skillsoft’s Perspectives 2020. Drew did, and he was absolutely blown away by the online summit. In fact, it was so engaging that he just... View MoreOlder EntriesNewer Entries
